This Company Constantly Reinvents Itself to Stay Fresh After 18 Years in Business
Staying new is one of the biggest challenges for businesses looking for longevity. September 18, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Agency H5 is a marketing communications and PR firm specializing in storytelling and brand strategy. Founder and CEO Kathleen Henson found it toRead More
Invisible Content Syndrome and the Content Promotion Tactics to Cure It
Eyes fixed on his computer monitor, Jack felt perspiration form on his forehead as he waited in anticipation for the flood of visitors to the new campaign he and his team just launched. Anticipation turned to nervousness as he looked around the room and asked, “Who’s promoting this content?” AllRead More
Why Choosing the Right Words for Your Marketing Campaign Can Be More Important Than How Much You Spend
Don’t waste your cash on flashy advertising campaigns that don’t convert. September 17, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve ever watched Super Bowl ads, you might think that clever campaigns or slogans are the best way to market your business or service.Read More
Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch.
If you build it, they will (probably not) come. What you have to do well in advice, to market your entrepreneurial field of dreams. September 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. You’ve awaited this moment for months, maybe years. You started with anRead More
5 Psychological Reasons ‘Social Proof’ Beats Everything Else in Marketing
You’ve heard of ‘social proof’ before, right? If not, read up — your brand’s target audience craves it. September 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered how Olympic runners become the best in the world? It requires a lot moreRead More
How Can Marketers Create Stronger Customer Bonds? Focus on Convenience, According to Shep Hyken
Savvy digital marketers have their ears to the ground and eyes to the sky, striving to be on the cutting edge of the latest and greatest trends, tactics, strategies, and tools. After all, change comes hard and fast in this industry—especially when it comes to evolving buyer demands and expectations.Read More
Why Your Approach to A/B Testing Is Costing You Sales
If you’re not combining your tests with personalization efforts, you’re doing it wrong. September 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Successful startups today try new things quickly. Founders don’t spend years investing time and money to build a business only to find theRead More
Weekend Favs September 15
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
Why Word-of-Mouth Marketing Matters (Infographic)
Here’s why it’s important to get people chatting about your brand. September 15, 2018 2 min read From social media to banner ads and SEO, there are a number of ways companies market their goods and services. However, the most trusted source is usually from a person’s friends, family orRead More
Refreshing Your Brand Doesn’t Mean Starting Over
There are ways to make impactful changes that resonate with your customers without starting from scratch. September 14, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. From gourmet cupcakes and cronuts to on-demand delivery and instant order fulfillment, customers are always onto the next new andRead More