The 5 Best Digital Marketing Tools for Understanding Your Customers
The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that. September 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I’m a pretty social person. I like talking to new people and getting to know them.Read More
When Starting Your Own Training Program, Know Your Strengths First
Being in touch with yourself is inevitably helpful to building a business. September 11, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you’re thinking about starting your own training or speaking series, it can be helpful to know your own strengths and then build yourRead More
Why You Need Inbound For Outbound Marketing and Vice Versa
In recent years, outbound marketing has gotten a bad rap. It’s seen as expensive, time consuming, and it feels like a relic of the past. And the numbers bear this out: in 2017, HubSpot’s State of Inbound report found that 71 percent of businesses worldwide are focused primarily on inboundRead More
Keeping up With the Ever-Changing Customer Means Updating Offerings and Taking Advantage of Technology
Miller Heiman Group President and CEO Byron Matthews reveals how his company had to embrace change and learn to evolve quickly. September 11, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Miller Heiman Group has been a leader in improving sales performance for companies ranging fromRead More
3 Takeaways From a Young Company’s International Media Tsunami
Did you hear about the guy who starting walking 20 miles to work and was rewarded with a car? Of course you did! September 11, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. In the wee hours of a July Saturday morning, Walter Carr set outRead More
How to Charm Rejected Applicants Into Being Brand Ambassadors
Delivering bad news doesn’t require being a mean person. September 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Turning down a good job candidate is never easy. Whether you found someone even better or promoted from within, an applicant who doesn’t get a gig usually doesn’tRead More
LinkedIn’s Megan Golden on Building a Blockbuster Content Marketing Strategy
“The good news about being a marketer in 2018 is that we have dozens and dozens of channels to share our marketing story,” Megan Golden, group manager of LinkedIn’s* global content and social media marketing, said in the opening of her session at Content Marketing World last Thursday. “The bad newsRead More
How Amanda Todorovich and the Cleveland Clinic Monetized Their Blog (And Why the Resulting Revenue is Just Gravy)
In a room overflowing with content marketers hungry to find out how to turn a blog audience into a monetizable asset, Amanda Todorovich delivered. Todorovich, Content Marketing World’s 2016 Content Marketer of the Year, became Director of Content Marketing at the Cleveland Clinic in 2013, when their blog was onlyRead More
Why Digitally Savvy Companies Focus on Being ‘in’ their Users’ lives — Not Seeing Them Simply as ‘Customers’
Legacy companies focus their marketing efforts on positioning their brands in the minds of consumers. Digitally forward-thinking startups position their brand in the ‘lives’ of their consumers. September 10, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. In our digitally connected world, what defines or makes aRead More
3 Ways to Encourage Your Staff to Think Like Entrepreneurs
Start by challenging everything. September 10, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. More and more, we are hearing the concept of intrapreneurship within firms. I’ve talked before about how encouraging entrepreneurial thinking can start early, even with your kids, and what benefits can accrueRead More