Why Offering Value to the Customer Is at the Top of This Marketer’s Priorities
September 10, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars talks with Jack McAlpin, the CMO of OpenDrives, a storage solution company based in Culver City, Calif. OpenDrives focuses on catering to the customer, specifically what the company can offer to itsRead More
This Is the Main Reason Few Entrepreneurs Achieve Explosive Revenue Growth Online
It’s time to focus on building a group of people in tune with what you put out. September 10, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Tell me if this sounds familiar. You started your business around an idea — a way to help yourRead More
Influencer & Content Marketing: Solving the Confluence Equation with Lee Odden
Due to my lifelong contempt for math, I’ve been known to struggle with equations – especially complicated ones. Luckily, understanding the “Confluence Equation,” as broken down by TopRank Marketing CEO Lee Odden at Content Marketing World, is quite straightforward. For modern marketers, it’s also absolutely critical. Content + Influence =Read More
Weekend Favs September 8
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
My Book and Baby Are Due the Same Day! Follow Along on My Journey. Episode 12: Working Mama.
Jessica Abo talks about the final stage of the book process and how she’s getting ready for her fashion show with a newborn. September 7, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. This video is part of a series brought to you by Entrepreneur’s bookRead More
How Twitch is Breaking New Ground In Audience Engagement #CMWorld
Last month, rapper Danny Brown made waves by unveiling his latest project on the live-streaming platform Twitch, dubbing it “the first-ever Twitch album.” It was yet another step toward widespread cultural takeover for this burgeoning content hub, which is rapidly expanding beyond its distinction as strictly a host for videoRead More
7 No-Brainer Strategies to Close More Sales by Getting Customers to Trust You
Stop losing business to the big brands. September 7, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that customers like to research their options before choosing a service. Today, that happens online in about five minutes. Customers search your website, your social mediaRead More
Digital Marketing News: Twitter’s Unfollow Suggestions & Threading Test, Instagram Showing Join Dates, & Google’s Algorithm Update
Many Facebook users don’t understand how the site’s news feed worksResults from a new Pew Research Center survey examine how well people know Facebook’s news feed, with U.S. users under 18 having a better grasp than all older demographic groups. Pew Research Center Twitter’s Testing a New Layout for Replies,Read More
Why Every Brand Should Be More Like DJ Khaled and Kim Kardashian
Follow these five marketing lessons from two of the internet’s biggest brands. September 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. With over 100 million combined followers on Instagram, which is currently the most actively used social network among millennials and generation Z, it’s safe toRead More
5 Tips for Getting Your Cold-Sales Emails Read (That Have Nothing to Do With Writing)
There’s more to successful cold-sales email than just the words you write. September 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. My email inbox is a trainwreck. Yes, I’m one of those people with 1,200 unread emails in their inbox –yet I’m constantly checking myRead More
