What Makes a Business Inspiring?
Executives of the Pro Football Hall of Fame discuss making it a destination for inspiration. August 16, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Many people know about the careers of the world’s best football players, but the Pro Football Hall of Fame is drivenRead More
The Particulars of Marketing Your Cannabis Business: Experts Share Their Secrets
Marketing is never easy but cannabis marketing is uniquely challenging. August 16, 2018 7 min read Opinions expressed by Green Entrepreneur contributors are their own. The following excerpt is from The Staff of Entrepreneur Media, Inc. and Javier Hasse’s book Start Your Own Cannabis Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound This article isRead More
Don’t Underestimate the Power of a Good Newsletter to Drive Business
Few tools are better for retaining and marketing to existing customers than a newsletter packed with engaging and relevant content. August 15, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. For years, there has been speculation about the demise of email as an effective marketing channel.Read More
No Time for Marketing? Hire a Freelancer.
Whether to market your business is no longer a question. August 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. If you run one of the nearly 30 million small businesses in America, there’s a pretty good chance that after the bills are paid, the customerRead More
Right Time, Right Place: How to Be Relevant to Your Market
Are you delivering the right messages to your target clients, and if so, how often are you doing it? August 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you want potential clients to invest, you need them to see you as relevant valuable andRead More
You’ve Listened to Your Gut, Now Answer These 4 Practical Questions About the Product You Think Is so Great
Trust but verify your instinct. August 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Ninety percent of ideas don’t make it to market, according to Mark Payne, author of How to Kill a Unicorn. We are often told to trust our instincts and follow ourRead More
Deep Learning and ‘Hyper-Personalization’ are the Future of Marketing Automation
Taking a look at not only interactions, but intent. August 15, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Marketing automation has come a long way — from merely being a tool for marketers to automate repetitive tasks to becoming a fortune ball to understand theRead More
The Latest Evolution of Facebook: The Marketing Low-Down on 5 Recent Changes
From the Russian ad debacle to the Cambridge Analytica scandal to suffering a major stock price blow just a few short weeks ago, Facebook has been making less-than-stellar headlines the past few months. Users are concerned about their privacy and how their data is being used—and brands and marketers areRead More
12 Cutting-Edge Marijuana Marketing Tactics That Work
Restrictions on cannabis advertising are pushing companies to find creative ways to reach consumers. August 14, 2018 8 min read Opinions expressed by Green Entrepreneur contributors are their own. Changes in the cannabis industry are occurring at light speed, and perhaps none so fast as in the marketing space. RememberRead More
5 Steps to Small Business Search Engine Optimization
The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for the steps necessary for small business SEO. If you’re looking for a highly technical post on search engine optimization (SEO), this is not theRead More
