Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used properly, it can become an effective lead generation tool. BelowRead More

At last, there is a way to pull all the data together for deep, actionable, behavioral insights.. August 13, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. I don’t think there’s a single good marketer who doesn’t want to know his or her customers. Most successful marketersRead More

Should marketers ignore international and inter-linguistic considerations when it comes to their SEO strategies? Survey says: BZZZRRRT In a way, optimizing for search is like participating in the game show Family Feud. To align with searcher behavior and intent, marketers must make educated guesses, and ultimately it is the peopleRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Let’s face it, you’re selling what everyone else is selling. Content strategy is how you persuade people to buy from you. August 10, 2018 4 min read Brought to you by Marijuana Retail Report Content is not just using words on your web page and throwing up keywords in aRead More

Facebook redesigns biz Pages for utility as feed reach declinesFacebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longerRead More

Millennials and, in fact, all demographics like brands that are fun and approachable. August 9, 2018 9 min read Opinions expressed by Entrepreneur contributors are their own. Netflix didn’t become the most popular streaming video subscription service by accident. Clearly, it hired smart people to run its analytics, content strategy and customer-experience initiativesRead More

John Crestani was able to make tens of thousands of dollars through his own clients. August 9, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with affiliate marketing pro John Crestani. After starting his career as an analyst at anRead More

Make sure to correct those errors you never saw before the advent of blogs and product websites. August 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. I’ve previously posted about the writing problems of wordiness, overused clichés and use of the wrong words for the job. These areRead More

It’s easy to be jealous of others’ success within your industry, but learning from the titans can be a free lesson in marketing. August 9, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. In today’s competitive business world, it’s tempting to perceive the leaders in yourRead More