What are the top generative AI tools that B2B marketers will be using in 2024 and beyond? Generative AI has continued its run as this year’s primary topic not only for marketers in both B2C and B2B but for professionals in nearly all sectors. “AI has the potential to revolutionizeRead More

Opinions expressed by Entrepreneur contributors are their own. Evan LeRoy, co-owner of LeRoy and Lewis Barbecue, is crafting boundary-breaking menu items and innovative social media at the same time. Recognizing a branding potential beyond mere views and clicks, his restaurant business focuses on crafting videos, podcasts, and more content withRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Europe, an international franchise of Entrepreneur Media. The term “go woke, go broke”, has become a significant talking point in a society that appears to be more divided on political issues than ever. So why do brands continue toRead More

High-paying salaries in some industries — like tech, for example — usually come as no surprise, with software engineers, IT managers, and data scientists all taking home salaries well into six figures. But there’s one career that quietly sits among the six-figure ranks: marketing manager. According to U.S. News, marketingRead More

Bet you’ve never heard this one before: an economic downturn can be the best time to try breaking into a new market, especially in B2B. Yes, I’m serious.  It’s a surprisingly well-documented fact that customers are less brand-loyal and more sensitive to making a measurable impact during economic downturns. TwelveRead More

Ever heard of a fractional CMO? If you’re shaking your head, buckle up because it’s the future. Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. You see, as marketers we often forget thatRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. Are you looking for innovative ways to connect with your target audience and drive real, measurable results? Experiential marketing events might be the answer you’re looking for. In this article, we will explore the world of experiential marketing events, including their definition,Read More

Opinions expressed by Entrepreneur contributors are their own. When talking about how digital technology transformed brands and marketing, most marketers are quick to point out the arrival of new digital marketing channels and the influence of social media. But what about public relations (PR) and search engine optimization (SEO)? Traditionally,Read More

B2B Marketing Managers See Customer-Centricity as Path to Maximized BudgetsB2B marketing managers say that focusing on the needs of their organization’s customers and relying on data to make decisions are the top ways to maximize budgets, with 36 percent citing a shift to digital marketing from traditional marketing efforts, accordingRead More