The 3 Pillars of Marketing to Help Turn Your Company Into the Next Coca-Cola

Learn how to build an all-star brand by concentrating on these select keys. July 18, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Erik Huberman talks with Entrepreneur Network partner Business Rockstar about the three pillars of marketing: awareness, nurturing and trust. The three pillarsRead More

The Future of Connection on Facebook: How Stories May Change the Marketing Game

“You have part of my attention – you have the minimum amount.” This scathing remark, delivered by actor Jesse Eisenberg while portraying Mark Zuckerberg amidst a heated deposition in the 2010 film The Social Network, has a certain pertinence today with regards to the company Zuckerberg founded back in 2004.Read More

The 10 Most Popular Emoji in Web Addresses

July 17, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Does your domain name look a little bland? If so, it might be time to add an emoji. Emoji are now offered on .cf, .m, .ga., .GQ, .ml, .to and .ws URLs. Universally understandable, companies includingRead More

Dude, Where are My Wheels: Why A Strong Network Can Always Help You in Difficult Situations

How one unfortunate story in my youth taught me the importance of knowing the right people. July 17, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. I recently visited Los Angeles and drove through an area that I grew up around. I was regaling my wife withRead More

5 Unexpected Social Media Platforms to Grow Your Brand Awareness

It’s time to look beyond social media powerhouses like Facebook, Twitter, Instagram and LinkedIn. July 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s no surprise that social media marketing is crucial to business growth in 2018. After all, we’re living in a digital worldRead More

The 3 Ms of Successful Direct Marketing Campaigns

If you can get your message, market, and media right, you’ll be on your way to marketing dominance. July 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from AmazonRead More

Why Marketers Are Working With HR to Take Ownership of Company Culture

Culture is the foundation of your brand and culture begins with the people you hire. July 17, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Company culture is one of the commonly overlooked things to tackle when building a business. Founders often think it’s something extra andRead More

Small Business Guide to the Google Universe

The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use Google for small businesses. While Google has a lot of different products and services, to me, the following are what trulyRead More

It’s Okay to Promote Yourself — in Fact, It’s Necessary. Here’s How to Do It Better.

Here’s what to do if you aren’t a natural marketer. July 16, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. If you ever heard the expression “Pride goeth before a fall” or you were ever scolded by a teacher or a parent for “thinking too muchRead More

How to Harness the Power of Authenticity and a ‘Relationship Funnel’ to Explode Your Brand

Rachel Pedersen used a viral Facebook post to build a business based on relationships. July 16, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this interview, Emily Richett talks with Rachel Pedersen, a college dropout turned entrepreneur who has been named one of the mostRead More