B2B Marketing Managers See Customer-Centricity as Path to Maximized BudgetsB2B marketing managers say that focusing on the needs of their organization’s customers and relying on data to make decisions are the top ways to maximize budgets, with 36 percent citing a shift to digital marketing from traditional marketing efforts, accordingRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Marketing success depends, at least partially, on creative strengths. You may have a logically better project, an objectively lower price, and a measurably longer history than your closest competitor, but if yourRead More

Opinions expressed by Entrepreneur contributors are their own. You can charge a premium for products or services if you have a strong personal brand. Individuals build their personal brand by utilizing their reputation, expertise and influence to create a perceived value for their products or services. Having a personal brandRead More

Opinions expressed by Entrepreneur contributors are their own. Google Ads is one of the most powerful advertising platforms on earth, a position it’s held for over two decades since it first launched in October 2000. Today, Google Ads boasts over $200 million in ad revenue and — perhaps without evenRead More

0 The Duct Tape Marketing Podcast with Nicole Bernard In this episode of the Duct Tape Marketing Podcast, I interviewed Nicole Bernard, a seasoned marketing professional with an impressive legacy that includes stints at Microsoft and collaborations with big names like REMAX and Venus Williams. We dive deep into theRead More

Opinions expressed by Entrepreneur contributors are their own. “I’ve just wrapped up a meeting with our marketing agency, and I must admit, I was taken aback by their charges given the somewhat underwhelming results we’ve seen,” a sentiment shared in a social media group for marketing professionals, echoed by others.Read More

Opinions expressed by Entrepreneur contributors are their own. Companies gaining traction in the early-to-mid growth stages have a few common marketing attributes: they’re seeing good returns in paid media, they have some resources to deploy, and they’re facing a dilemma of building an in-house team or hiring an agency toRead More

What do B2B marketers need to know about customer engagement in 2024, and why is it more important than ever to utilize all relevant channels for making connections? Kris Rudeegraap, CEO at Sendoso, knows the importance of both, and for the newest episode of our Elevate B2B Marketing Podcast, heRead More

Marketing Podcast with Anne Janzer In this episode of the Duct Tape Marketing Podcast, I interviewed ​​Anne Janzer, a nonfiction book coach and author of multiple books on writing and marketing. Human behavior and cognitive science fascinate her, and she is always searching for clues to improve our communications. HerRead More

Opinions expressed by Entrepreneur contributors are their own. Keyword research is a major step in any well-planned SEO strategy. This is due to the significance of keywords in things like content optimization and improving ranks on search engine results pages. Usually, keyword research is conducted as the first step toRead More