To implement successful advertising and social media campaigns in the franchise world, franchisors and franchisees must communicate, collaborate and cooperate. June 19, 2018 3 min read This story appears in the June 2018 issue of Entrepreneur. Subscribe » Marketing for franchises is deceptively complicated. A brand must present one unifiedRead More

Almost half of America’s teens are constantly online. As a marketer, what are you going to do about that? June 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. A recent Pew Research study discovered that almost half of America’s teens are online “almost constantly.” In that study,Read More

Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects. The Hype Cycle goes like this: A new hotness emerges. It could be new technology, a new strategy or tactic, some new thing. There are wild predictions about howRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Don’t let your marketing messages end up in the spam folder. June 15, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Gary Thuerk, often hailed as the “Father of Spam,” sent the first email blast in 1978. Four decades later, despite billions of people using severalRead More

It’s one that doesn’t require a big budget. June 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Did you know that Apple made more in profit in three months than Amazon has in its lifetime? Related: How to Create a Successful Influencer Marketing Campaign Yes — it’sRead More

You can’t game the system. You can only feed it. June 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Your brand has a new moment of truth. Are you making the most of it? I’m talking about the second someone who could be your customerRead More

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much PowerHow Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre forRead More

Don’t just put up a post or an ad and call it a day. June 14, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. While popularity for social media platforms like Facebook, Twitter and Snapchat has begun to wane, more and more brands have begun shiftingRead More

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Allen Gannett. He is the CEO and founder of TrackMaven, a marketing insights platform. He’s also the author of a book we’re going toRead More