Marketing Podcast with Allen GannettPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea atRead More

When you customize the experience to fit the customer, everyone wins. June 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. As a Christmas present a few years ago, my wife set up an appointment for me with a personal shopper. The clothes he picked were great, butRead More

Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an essential combo for winning the content marketing game. Need proof? According to a study from Marketo, 79% of consumers say they are only likely to engage with an offer ifRead More

Divide and conquer your target audience with list segmentation and personalization strategies that make every email subscriber feel like your most important prospect. June 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email MarketingRead More

Learn the essentials about getting your business ready for its market debut. June 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from The Staff of Entrepreneur Media, Inc. and Javier Hasse’s book Start Your Own Cannabis Business. Buy it now fromRead More

Over the years, content marketing has made incredible strides. What used to be considered more 8-Bit tactics such as print and articles, have evolved into more immersive tactics like interactive and video which truly brings audiences into the “game”. And while the days of 2D 8-bit side scroller content mayRead More

For those who are having trouble creating a Facebook ad that will generate leads and sales, here are the steps you need to take. June 12, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Did you know that the attention of a goldfish is nine seconds?Read More

The Messenger function offers many unique digital benefits. June 12, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In his latest deep dive into some of the benefits of Facebook marketing, Entrepreneur Network partner Ben Angel examines what sets the Messenger function apart from other marketingRead More

If you own a professional services business, odds are you’re trying to get leads in the door. What I often see is that these types of businesses develop automated lead funnels, because that’s what they’re told to do, and spend a lot of time vetting these leads, but let’s faceRead More

Marketers need to know the difference. Do you? June 12, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Marketers can infer a lot about consumers through behavioral data — from their go-to Starbucks beverage to their favorite time of day to shop. But behavioral data provides only half the story:Read More