Don’t confuse your prospects and customers by sending direct marketing pieces that make them wonder what to do next. Instead, spell out their next steps clearly. June 12, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book NoRead More

Not all marketing is created equally. In this video for our series $0 to $1,000, ecommerce pro Trevor Chapman shares the difference between query-based and disruptive marketing, along with what products to use to catch consumers’ eyes. June 12, 2018 1 min read Not all marketing is created the same.Read More

The least nudge is often all that is needed to get a wavering customer to purchase. June 12, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Do you want to boost your company’s sales? Whether consumers choose to buy something or not is very often aRead More

Where the government is lacking, a pizza company is delivering. June 11, 2018 2 min read If you’re worried America’s notoriously pothole-ridden streets will crumble unchecked after the recent $1.5 trillion tax cut, just order a pizza and hope for the best. Domino’s, it what is apparently much more ofRead More

Marketing is numbers-heavy, but that’s a good thing. Here’s why. June 11, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars sits down with Rick Silvestrini, VP of marketing at Hired, to talk about his experience at the company and hisRead More

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers. June 11, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. As the summer months heat up, thousands of families will be beachbound for a bit of sun, relaxation and possiblyRead More

June 11, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. Honest question: What’s the business benefit of seeing your name on a list? It’s one that I’ve long asked colleagues of mine in the marketing industry and never seem to get a direct answer besides “itRead More

Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly released Sprout Social Index 2018 reaffirms this, with 97% of social marketers saying they use the platform. However, while almost everyone is incorporating Facebook into their strategies, not so manyRead More

A pitch letter to Lin-Manuel Miranda ends up on a hip hop record. Opinions expressed by Entrepreneur contributors are their own. If you look at many of the top tracks and on the Billboard charts, you’ll notice most of the subject matter deals with love, partying, or inhabiting Chris Brown’sRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More