Adhere to these five email marketing best practices to maximize your opt-ins, leads, email subscribers, conversions and sales. June 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it nowRead More

Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use itRead More

Mugatu is onto something … According Content Marketing Institute’s 2018 B2B Content Marketing Report, 72% of B2B marketers use pre-produced video content, 17% use video live-streams, and 4% create documentaries or short films. Combined, this makes video one of the hottest types of content among B2B marketers. And it’s notRead More

As a professional services provider, your website should be your most valuable marketing asset and the hub of all of your marketing efforts. Your website shouldn’t just be a pretty design that people can look at. It needs to act as an actual tool for your business and work asRead More

Bring attribute data, behavioral data and deep engagement data together, all in one place. June 5, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Recently, while I was watching one of my kids perform in a musical rendition of Horton Hears a Who, I recognized thatRead More

Follow the second rule of direct marketing to inspire immediate responses from your target market. June 5, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes &Read More

Don’t confuse storytelling with marketing. June 4, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. Prior to becoming a full-time branded content consultant and speaker, Melanie Deziel leveraged her degrees in journalism from the University of Connecticut and Syracuse University to lead the content creation and strategyRead More

They say curiosity killed the cat, but in Ursula Ringham’s case, curiosity is her special gift—both personally and professionally. “I’m a fiercely curious person who loves storytelling,” Ursula told me. “I guess it’s my hidden talent; I can strike up a conversation with a stranger and get them to tellRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

The percentage of teens using Facebook has dropped 20 percent in just three years. June 1, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. “It’s 10 p.m. Do you know where your children are?” The answer: probably not on Facebook, according to a new Pew ResearchRead More