Stop reading the product manual to potential clients and start helping them see your product as a solution they can use. June 1, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Here’s a lesson you don’t need to learn the hard way. Showcasing your product’s featuresRead More

StumbleUpon Shuts Down After 16 YearsStumbleUpon announced that it will shutter its content discovery platform at the end of June, 2018, ending a 16-year run that saw over 40 million users link to some 60 billion Web locations, with user accounts now moving to Mix.com, co-founder Garrett Camp’s new discoveryRead More

Attract more people into your marketing funnel by listening to the experts. May 31, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. To increase sales and get more from your marketing efforts, it can be helpful to hear from the experts. In this video, Entrepreneur NetworkRead More

Stay in the know in 60 seconds. May 31, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. The makers of Ambien have responded to Roseanne Barr blaming the drug for her racist tweets, saying, “While all pharmaceutical treatments have side effects, racism is not a known side effectRead More

Pokemon developed Go to engage the brand’s fans in a way that approached addiction. May 31, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In a world flooded by brands, it can be hard for many to become noticed let alone to be considered “addictive.” That status doesRead More

Marketing Podcast with Dorie ClarkPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: MonetizeRead More

The NFL’s goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded. May 31, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The National Football League has announced its new policy to punishRead More

From Ikea’s pee technology to a hilarious viral video from CarMax, these companies know how to make their marketing magic memorable. May 31, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The purpose of marketing is simple: Put the right message in front of the rightRead More

Micro-influencers, chatbots and mobile marketing are all trends you should be diving into, to connect when everyone’s at the beach. May 30, 2018 5 min read If you’re the founder of an ecommerce business, you need to always be on the lookout for new trends. New trends alert you toRead More

Once you’ve attracted buyers to your site, don’t let them get away without trying to increase the sale. May 30, 2018 5 min read The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBoundRead More