Find out what makes a lead magnet worth clicking on and learn how to create marketing content that attracts the consumers you want. May 23, 2018 5 min read The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon |Read More

Influencer marketing is booming with B2B and B2C brands big and small dipping their toes in the water. And it’s certainly not hard to see why. From declining consumer trust to content overload to near-dead organic reach on social channels, working with influencers enables brands to build credibility, authority withRead More

As we are all aware at this point, voice recognition technology is continuing to get better and better, in fact, it is now believed to be 95% accurate. As users, we’re adapting to this new voice revolution rather quickly (almost 1/4 of mobile search queries are voice search), yet marketersRead More

These tricks will ensure your business can weather the Facebook ad adjustments. May 22, 2018 2 min read Still confused about the changes Facebook has made to its advertising system? You are not alone, but as Entrepreneur Network partner Ben Angel explains, there are some ways you can make the adjustmentRead More

Establishing a powerful marketing engine requires patience and these four strategies. May 22, 2018 5 min read When it comes to content marketing, we marketers are naturally results-oriented. We hit publish and immediately hope to see the views and downloads skyrocket. But the reality is that most content doesn’t drive resultsRead More

When most platforms wouldn’t even allow this company to advertise on their sites, the founder had to get creative. May 22, 2018 2 min read This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business — and wereRead More

Peter Cancro was just 17 when he bought the sandwich shop where he worked. Here’s how he turned it into the billion-dollar chain of franchises that Jersey Mike’s is today. May 21, 2018 7 min read On a cold, clear night in March 1975, Peter Cancro knocked on his highRead More

Engagement is down. Trust is dwindling. And the most popular social media marketing platform is now riddled with uncertainty. For marketers, the social space has never felt more daunting or perplexing. Luckily, Social Media Examiner recently released its 2018 Social Media Marketing Industry Report, the latest annual snapshot of whereRead More

The gaffe filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client. May 19, 2018 5 min read Former New York Mayor Rudy Giuliani has been in the news lately for all the wrong reasons. After heRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More