Don’t deter your customers with a poor website design. May 18, 2018 6 min read Did you know that 88 percent of consumers are unlikely to return to a website after one bad experience? It’s a staggering statistic, but it certainly says something about the importance of user experience inRead More

Cultivating a feeling of ‘community’ is crucial to any company’s success.Without it, customers will just shop somewhere else. Consumers at many businesses aren’t content to be mere passersby or just the means to an end (profit) for those businesses. They want, instead, to feel a part of something significant, something that helpsRead More

Facebook has disabled almost 1.3 billion fake accounts over the past six monthsFacebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in a preliminary report announced this week. Recode [youtube https://www.youtube.com/watch?v=tkhxI1UKokY?rel=0&w=560&h=315] Pinterest provesRead More

Generation Zers can spot an ad from a mile away. If you want your message to break through, send it through a trusted messenger. Generation Z is fast becoming the most coveted of marketing audiences. Unfortunately, it is also one of the hardest to reach. Gen Z is incredibly mediaRead More

It’s a primal thing. This story originally appeared on Business Insider By David Anderson and Jordan Bowman McDonald’s. Arby’s. Wendy’s. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript of the video. Read More

Marketing Podcast with Anthony SullivanPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want InRead More

Eric Siu demonstrates how one event helped him grow his interested parties. In this video, Entrepreneur Network partner Eric Siu breaks down some of the ways he uses live marketing to increase business. He details how using a launch sequence based on the timing of buying tickets helped drive interest toRead More

Proliferating digital comms platforms have made ‘inside sales,’ or remote sales, the prime mover in B2B and tech sales. Whatever your company’s sector, it’s expected to eclipse traditional sales by 2020. The advent of the internet has offered advantages few could have dreamed of a few years ago. While outsideRead More

Ever think about why people keep buying iPhones, even though they’re so darned pricey? May 16, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Like it or not, your business is losing customers. Recent research from McKinsey & Company revealed that only 13 percent of customers surveyed said theyRead More

Attracting a bigger and bigger audience on YouTube with your own videos is time-consuming. Why not have social influencers help you out? May 16, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube forRead More