The expression, “Marketers are data rich and insight poor” is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises toRead More

How to network, not do in-person cold calls. March 20, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Sometimes, when I go to networking events, I observe people engaging in what I like to call “dueling monologues.” Now, “Dueling Banjos” — that’s a great song. Dueling pianos,Read More

A simple and effective way to make your voice heard is to brand yourself as an expert. March 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Your brand is the face your business presents to the world and is how consumers differentiate you from your competition.Read More

With changes to YouTube’s Partner Program, many small content creators are looking elsewhere. March 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s been a dramatic shift within the digital world, and consumers are no longer simply consuming content. Everyone with a smart phone whoRead More

Overcome your stage fright and broadcast yourself live to leverage your marketing and get a bazillion leads. March 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. There have been a lot of announcements and changes coming out from Facebook, causing Internet “buzz” to go aRead More

Make the most of low-cost options to engage customers, build lookalike lists of promising leads and measure your results. March 19, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The Facebook Ads platform is one of the best tools small businesses can use to target specificRead More

This story originally published on April 27, 2017. From honoring scientific discoveries to displaying paintings by masters, museums help to preserve, document and share some of the most spectacular accomplishments of people. Now there’s a museum showcasing things that … didn’t come out so well. Related: 6 Proven Strategies to ReboundRead More

Find out why 100 viewers can be better than 100,000. March 19, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. As a small business owner or entrepreneur, your goal when creating videos isn’t to go viral. Your goal when creating videos is to get them seenRead More

We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop in social sharing reinforces the news that the free for all days of social media are coming to a close. Add to that the distrust of branded content and advertisingRead More

Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs. March 17, 2018 3 min read This story originally appeared on Personal Branding Blog Having a reputable employer brand is a must for an organization’s strategy because it helps companies recruit better candidates,Read More