Weekend Favs March 17

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Branding Boot Camp: What to Do When You’re Doing Too Much

Contributor Jessica Abo sits down with branding expert Kathleen Griffith in a special four-part series to figure out how she can grow her business and what you can do to scale yours. March 16, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. Maybe you’re in theRead More

5 Reasons Your Mobile App Needs Video Integration

Humans are visual animals. Quality videos increase engagement, improve user experience and set your brand apart from the competition. March 16, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Mobile apps have the power to do many things, and you’ll need to make choices as youRead More

Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social

Social Networking Platforms’ User Demographics Update 2018 –  The most widely-used social media platform in the US isn’t Facebook. It’s YouTube. This new report from Pew Research explores data from the top social networking platforms for 2018 including YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp. MarketingCharts [youtube https://www.youtube.com/watch?v=d2Cvmbt6IyI?rel=0] ForresterRead More

How to Make Your Content Spread Like Wildfire With This Simple Strategy

With all the content that exists, it can be hard to stand out. March 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Ever feel like your content doesn’t get the traction it deserves? You spend so much time crafting valuable content you know will helpRead More

What Do Modern B2B Customers Want? It’s More Complex Than You Think

B2B buying is changing, so stop selling like it’s still the ’90s. Here are three strategies for giving customers what they want. March 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The up-and-coming generation of younger B2B procurement professionals is once again bucking prior generations’Read More

Why Problem Solving is the Golden Ticket For Your Marketing Efforts

People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success. Here’s the thing, problem-solving is easier said than done. You can’t take this lightly and can’t justRead More

How I Make a Full-Time Income in My Spare Time — And How You Can, Too

Affiliate marketing is simple, but it’s not easy. March 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As a young man, I learned how to make money online, initially to pay off my mother’s debt. I’ve used these same skills to create a lifestyle thatRead More

Effective Email Strategies for Startups Marketing on a Budget

Develop personas, and write customized emails that offer genuine value. March 15, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all felt similar skepticism when it comes to email marketing campaigns. We’ve unsubscribed. We’ve marked emails as spam. We’ve had serious regrets for putting ourRead More

24 Email Marketing Stats Every Business Owner Should Know (Infographic)

Email marketing is the cornerstone of many marketing programs. March 14, 2018 3 min read This story originally appeared on Bizness Apps Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And usingRead More