B2B digital ad spend lags post-pandemic, hinting at prolonged recoveryU.S. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4 percent accounted for by LinkedIn and Meta alone, while almost half of U.S. digital B2B ad spending will go towards mobile — three of numerous findings ofRead More

Marketing Podcast with Jeremy Kenerson In this episode of the Duct Tape Marketing Podcast, I interviewed ​​Jeremy Kenerson. Jeremy’s journey in internet marketing began in 2009 when he assumed leadership of the sales team at Infusionsoft (now Keap). In 2013, he founded his own digital agency, specializing in the completeRead More

Opinions expressed by Entrepreneur contributors are their own. Most of us have experienced the anguish of forgetting someone’s name while they’re standing right in front of us. It’s like a mental game of hide-and-seek that you’re destined to lose. But there’s hope — this seven-step plan to turn your name-guessingRead More

Opinions expressed by Entrepreneur contributors are their own. In this digital age, where content overflows and battles are for a sliver of attention, the power of virality is unmatched. I’ve seen and analyzed countless marketing campaigns, but only a few can shake the web and etch themselves in our collectiveRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Have a lot of ideas swirling around in your head, but don’t knowRead More

Marketing Podcast with Steve Woodruff In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Woodruff, whom has spent the past thirty-seven years in the front lines of sales, marketing, consulting, and entrepreneurship, which has uniquely equipped him to guide others in the principles and practices of clearRead More

Opinions expressed by Entrepreneur contributors are their own. 2024 is right around the corner, and the world’s marketing landscape has changed a lot in this year alone! So, what’s changed in this time? As the internet grows, there are more people selling services and products than ever before. It’s saturatedRead More

Eco-friendly products have a problem. Consumers say they want sustainable products; surveys show that up to 70% are willing to buy them. But only 1% to 5% actually buy them — a serious disconnect. What’s the solution? “That’s where marketing comes in,” says Edwin Stafford, a Utah State University marketingRead More

Opinions expressed by Entrepreneur contributors are their own. In the last 12 months, the demand to become a guest speaker on popular podcasts has skyrocketed. Suddenly, lots of people woke up to the power of this marketing tool — or, as I like to call it, the last place onRead More

What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online? Our founder Lee Odden took the opportunity to ask these questions and many others to five exceptional B2B marketers whoRead More