You might have heard a digital marketing guru throw the acronym “SKAG” out on the table but you were unsure of what it meant. If you go to urban dictionary, it states that a skag is an unattractive woman. That is not what we’re referring to here. Single Keyword Ad GroupsRead More

A few years ago, Alyza Bohbot, 32, faced a major life decision. Did she want to take over her family’s coffee business? Her parents, Israeli immigrants, launched Alakef Coffee Roasters in Duluth, Minn., in the ’90s and had tremendous success, but business had cooled down and they were ready to sell.Read More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers, PodcastBookers.com. Podcasts are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it, much easier thanRead More

Marketing Podcast with Scott GerberPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Gerber. He is the co-founder and CEO of The Community Company as well as Young Entrepreneur Council (YEC) and Forbes Councils. He and I discuss his new book, Superconnector: Stop NetworkingRead More

You might run an online company, but don’t assume that means you can skirt your customer service duties. Offline word-of-mouth can be more powerful — and profitable — than all the Google ads in the world. Just ask Expedia. Related: 5 Ways to Maximize Word-of-Mouth Marketing Sure, it’s an online giantRead More

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound One of the first giant leaps you’ll ever take in your business comes when you delegate or even outsourceRead More

Running a business is hard, and there are plenty of beginner business pitfalls to avoid. What business marketing advice should you be listening to? In this video, Entrepreneur Network partner Eric Siu breaks down three mistakes you might be making that are hurting your business. He starts by advising entrepreneursRead More

Enjoy today’s guest post from David Mihm. Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacentRead More

You might be slightly baffled by the premise of the hilarious novel Stinker Lets Loose!, and its author is completely OK with that. “I kind of like the confusion because I think there’s too much explanation in the world sometimes.” Against the author’s wishes, we’ll try to explain it anyway.Read More

Let’s just get this out of the way: I don’t know anything about hacking. I’ve never hacked anything in my life, unless you’re describing my golf swing, or you count using a Game Genie to cheat at Sega Genesis back in the early ‘90s. In general, I find terms likeRead More