For 11 years, Vamsi Bonthala has been leading Arbor Lodging Partners as CEO. Arbor Lodging is a Chicago-based national owner and operator of hotels that unites the best practices of hotel operators and institutional investors to effectively underwrite and execute investments in the lodging space. The hotel industry is currently transitioningRead More

Content influences not only all aspects of our marketing but of our entire business as well. Content is not something you can take lightly. It needs to be front and center of your strategy and it needs to be done well. The only issue is, it’s time-consuming. For small businessRead More

Here’s a mind-blowing fact: My competitor saved me tens of thousands of dollars. Related: 3 Reasons You Should Spy on Your Competition I’ll tell you how shortly, but first I want to emphasize how important it is to monitor what your competition is up to. These days, after all, it’s easier thanRead More

If you plan to sell “high-ticket” items this year, you need to change your tune because what used to work won’t in the future. Related: AI Is Taking the Art Out of Sales Not long ago, you would find success so long as you had a solid marketing funnel. I,Read More

In this video, Entrepreneur Network partner Greg Rollett talks about three easy ways to give your online videos more credibility so your prospects and your market will take you and your videos more seriously. You probably already know these three aspects are important, but you might not be intentional aboutRead More

According to a new study from eMarketer, in 2018 nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing. At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70% of brandsRead More

The Super Bowl has been called “The Marketer’s Holiday” for good reason. At $5 million for a 30-second spot, it’s one of the highest-grossing media events in the world. And with all the hype around previews before The Big Game, it’s become a frenzy to follow all the activity ofRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

To build a brand today, you need to be known for more than just your product. You want to become known as a company that will truly enhance its customers’ lives. Apple knows this; that’s why its product reveals and Worldwide Developer Conferences are such extravagant affairs. The goal is to create aRead More

This story appears in the January 2018 issue of Entrepreneur. Subscribe » There’s a lot of pressure on entrepreneurs to be not just great business owners but also great business minds. Writing a book seems like a logical path to influencer status. But is it?  Q: As an entrepreneur, is itRead More