Whether you’re in the steel industry, fashion or IT, selling is integral to your company’s success. A good sales team, though, does more than just sell product. Sales roles are customer-facing and interact with prospective customers, too. They’re responsible for bringing in and keeping a steady stream of business. It’s aRead More

Social Media Trends to Put Into Practice in 2018 [Infographic]What should social media marketers focus on in 2018? This infographic shows several trends, like social media ROI, mobile growth and trust. Social Media Today [youtube https://www.youtube.com/watch?v=Zm4KvKBBYqc?rel=0] Search, Paid And SEO, Rank Higher As CMOs Seek New Agency PartnersWhat do CMOsRead More

Word-of-mouth has always been a successful form of marketing. When it comes to spreading this word on social media, influencer marketing is one of the most effective methods. A recent Tomoson study reveals that businesses are earning $6.50 for every $1 they invest in influencer marketing. The top 13 percentRead More

Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something that’s been going on for a couple of years, and I thinkRead More

Most companies, big and small, have accepted the inevitability and importance of a proactive public relations strategy. PR can aid in building brand equity, improving hiring prospects, educating the public, developing credibility and increasing brand awareness, all of which will eventually lead to sales. Yet too often, startups and established companies waitRead More

Tom Edwards, chief digital officer, agency at Epsilon sat down with Entrepreneur Network partner Jeffrey Hayzlett at the C-Suite Conference in San Francisco to talk about the future of marketing, the infusion of voice-based technology into consumer products and how brands should shift from social media to social messaging strategies.Read More

While the payload of SpaceX’s inaugural test flight of the Falcon Heavy Rocket — Elon Musk’s red Tesla roadster carrying a dummy outfitted in a spacesuit — was initially headed for Mars’s orbit, the rocket’s third burn was so effective that the vehicle kept going to the asteroid belt inRead More

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Google Shopping is built entirely around something called Shopping Ads. They’re the small, square-ish image ads that appear atRead More

Advertising on Facebook is a must for any marketer. First of all, it’s a goldmine when it comes to users. As of June 2017, the channel boasts more than 2 billion monthly active users and an impressive 1 billion+ daily users. That’s an extremely powerful channel to tap into, but inRead More

Back to Podcast John Jantsch: Hello. Welcome to another episode of the Duck Tape Marketing Podcast. This is John Jantsch and my guest today is Troy Dean. He is, like all of us, an online speaker, coach, consultant, podcaster; but he’s also the founder of WP Elevation, which is theRead More