When you’re building your brand, including the development of your story, personality, core message, brand promise and so on, you need to be sure to include a strategy for visual components as well. No matter how great your business and messaging are, let’s face it, visuals are usually the mostRead More

Over the summer, the Interactive Advertising Bureau released its new standards for online and mobile advertisers. These new standards involve “sunsetting” a few practices — such as the giant, annoying ads that take over your screen and won’t let you click away — while also creating guidelines around new technologies such asRead More

Nobody wants to hear that a startup is doomed from the start. After all, entrepreneurs have to be beacons of hope and positivity to keep going when the going gets tough. Sometimes, however, the odds are simply stacked too high. Recent research from Boston University and Switzerland has brought theRead More

Alexa has a cold. Or at least that’s one theory. Amazon has released a 30-second teaser of a commercial in which its virtual assistant, Alexa, loses her voice. While delivering a weather forecast to a user, Alexa coughs and stops speaking. In the ad, Amazon CEO Jeff Bezos appears floored byRead More

In a 30-second clip of an Amazon commercial, the unthinkable happens: Alexa loses her voice. The ad, teased in advance of Super Bowl Sunday, features a woman brushing her teeth and asking Alexa for the day’s weather forecast. As Alexa delivers the information, the virtual assistant makes a coughing noiseRead More

By now, we all should have learned that when Elon Musk says he’s going to do something, he does it. Even when it seems like a joke at first. After the successful sale of 50,000 $20 hats (a cool $1 million) through his latest venture, The Boring Company, Musk hasRead More

Peter Rahal, who along with Jared Smith founded RXBar, recalls a pivotal moment that set the philosophy of their nutrition bar company — one that would eventually be acquired by Kellogg for hundreds of millions of dollars last year. In 2012, the co-founders, who are from Glen Elm, Ill., wereRead More

In this video, Entrepreneur Network partner Greg Rollett breaks down the two most important words to his business — constancy and consistency.  You might not necessarily think of these as positives in marketing or in business. No one wants to be bombarded a million times a day with the sameRead More

Earlier this month, marketers were shocked to learn that Facebook would be making more major changes to its News Feed, effectively bringing brand and publisher organic reach to zero by prioritizing high engagement content from family, friends and groups. In a formal statement posted on his own Facebook page, MarkRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More