Michael Lisovetsky has been launching successful companies since he was a teenager. Today, he runs JUICE, a performance-based digital growth and marketing agency with a strict focus on maximizing ROI. Lisovetsky and his business partner, Troy Osinoff, have helped their clients see enormous revenue driving success across user acquisition, ecommerceRead More

Is your content persuasive enough to convert your visitors into leads? Some pieces of content you create will drive conversions, while others will be lost in the archives. As a marketer, you always want to write content that is persuasive enough to turn your visitors into leads and thereafter, into payingRead More

Image source: Instagram Instagram Adds Gifs to Stories and, Yes, It’s a Direct Shot at Snapchat. Instagram announced users can now add GIF stickers to all photos and videos uploaded to Stories with more than 100,000 moving stickers to choose from, as well as see which movable images are trending. DoesRead More

As a marketer, the right digital strategy can drive leads, increase profits, and eliminate the competition. But in a crowded marketplace, how do you cut through the noise? Enter Joshua Harris, entrepreneur, master marketer, and member of The Oracles. His company, Agency Growth Secrets, teaches entrepreneurs how to grow highlyRead More

In this video, Entrepreneur Network partner Gerard Adams sits down with Bonin Bough, who is one of the most-awarded marketing executives in his field, the host of Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in aRead More

We live in a startup age, but Fortune 500 companies aren’t going anywhere any time soon. That means that your typical chief marketing officer at a startup or small business must compete with those much bigger companies’ massive marketing budgets, and that things aren’t going to get any less competitive. Related: How Chief MarketingRead More

AI has disrupted the retail industry, and that’s a good thing. Consumer behavior is increasingly managed by AI, leading to an unparalleled online shopping experience. AI-powered tools have made it easier for even non-techie CMO’s to deliver a highly personalized experience by anticipating consumer needs and making real-time predictions. AI-powered marketing isRead More

Can your company’s content pass the “no-logo test”? When I work with digital strategy clients who are struggling with content marketing, I always ask them to take the logo test, inspired by this excellent Content Marketing Institute article. You should try it, too. Related: 5 Tips for Building a StrongRead More

Build credibility and goodwill with members of your network by implementing any of these tactics. Start Slideshow Jose Luis Pelaez Inc | Getty Images The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble |Read More

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Traci Reuter. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound What do you do when your Facebook Ads tank? It’s time to troubleshoot! Following areRead More