In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference between success and failure. Seriously. They do. And if you’re among the very small minority in this world of copywriters who can write highly persuasive salesRead More

By any conceivable measure, the performance of my YouTube channel is abysmal. My videos average 700 to1,000 views. Even my best videos get only 20,000 to 30,000 views, on average — for a grand total of around 100,000 views to date. Related: Giving Away Your Content and Marketing to GainRead More

We live in a visual world. From the moment we wake up until we go to bed, we’re bombarded with pictures, videos, words and flashing lights. Sight is efficient: We can absorb a ton of information in the shortest amount of time. A picture is worth a thousand words, the sayingRead More

When someone lands on your website, you literally have seconds to direct them to an action — after a few seconds, it’s likely they will bounce off the current page or click the ‘back’ button and find another option, which is often your competitor. By placing your call-to-action directly inRead More

Building a small business online is scary. Big businesses can easily outspend you with PPC, SEO, SMM and inbound marketing campaigns. However, smart startup founders grimly pass around business battles on the blogosphere, charging low prices for quality product, reversing their vision, failing to voice their opinion on their podcasts, showingRead More

Do you remember upgrading from an old square TV to a high-definition model? It was an amazing leap forward in the viewing experience. Then came 3D televisions…and no one really cared. Then even bigger screens, then curved displays, OLED, smart TVs, 3D and 4k. None of these advances have reallyRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

How to Keep Up With the Rise of the Visual Internet [Infographic]Online media is increasingly visual — from personal photos to branded motion graphics, gif and videos. How can you keep up with the rising need for visual content? This infographic shares tips to help you stay on top ofRead More

What do the world’s best brands and most successful influencers have in common? One comonality is a massive Instagram following that can be mobilized at the drop of a hat to take a specific action. Related: 6 Proven Ways to Empower Your Brand’s Instagram Marketing Cultivating a strong Instagram followingRead More

Marketing Podcast with David MihmPodcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is lookingRead More