Marketing Podcast with John Jantsch About Strategy Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When I talk about marketing strategy, the first thing I talk about isRead More

Let’s just get this out of the way: most women do not want to go to a strip club, especially during a business conference. But, that’s the intent behind Sapphire Las Vegas’s introduction of — we’re really in the future now — robot strippers to its stage during this year’sRead More

Last year pretty much blew by. But, in 2018, you have an opportunity to start fresh, using new marketing strategies and proven tactical tools. What worked in 2017? What didn’t? What must be changed to increase traffic, leads, revenue and, of course, value? Related: 4 Trends That Will Shape (or Continue to Shape) ContentRead More

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound When we create Facebook video ads for clients, we follow this three-step formula: 1. Stop the scroll This goalRead More

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound The 80/20 Rule, aka the Pareto Principle, says: 80 percent of what you get comes from 20 percent ofRead More

This story originally appeared on Bizness Apps According to trend watchers, the message for businesses and marketers this year is: go mobile or go home. The focus of 2018 will be to cater to the exponential growth of consumers who now use smart phones and/or tablets as their first — andRead More

Back to Podcast Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch and my guest today is Michael Veltri. He is a keynote speaker, serial entrepreneurial, leadership expert, and author of the book “The Mushin Way to Peak Performance: The Path to Productivity,Read More

Marketing Podcast with Michael VeltriPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Veltri. He is a keynote speaker, serial entrepreneur, leadership expert, and the author of the book, The Mushin Way to Peak Performance. He is also a professional athlete, two-time cancer survivor,Read More

As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to findRead More

In marketing today it’s common to hear that you must know who your target audience is in order to be effective with your marketing. This mostly implies that you determine the makeup of a market that your business is most likely to attract. What bothers me about this simple approach isRead More