In the last decade, a lot has been made of the “demise of traditional media.” While newspaper readership is down, media consumption in general has skyrocketed. In fact, in the United States, adults spend almost half of their time on some kind of electronic device, watching, reading and listening to mediaRead More

[embedded content]It’s that time of year again, where here in Minnesota the snow is falling, the temperatures are dropping and hearts are warming with thankfulness and appreciation. 2017 has been a year of change, evolution and innovation for the digital marketing industry and at TopRank Marketing, we are incredibly gratefulRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

As we are getting closer to the end of the year, many companies are planning and seeking how they can maximize their marketing efforts in 2018. In some cases, CMOs have targeted the Hispanic market as a new stream of revenue, but they haven’t seen a strong return on investment (ROI)Read More

In this series, Open Every Door, Entrepreneur staff writer Nina Zipkin shares her conversations with leaders about understanding what you have to offer, navigating the obstacles that will block your path, identifying opportunity and creating it for yourself and for others. So much about success in entrepreneurship is doing your best to predictRead More

The 10 Most Watched Ads on YouTube in 2017 – This impressive collection of work includes two video ads that exceeded 100 million views. Which was your favorite? Natalie Portman for Miss Dior or Dwayne “The Rock” Johnson” for Apple?  AdWeek [embedded content] B2B Tech Buyers More Motivated by ReliabilityRead More

This story originally appeared on Buffer We often recommend crafting your social media posts according to your audience. But how do you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re lookingRead More

Hold my handbag a moment, while I pull over between appointments to check my flat tire, send a text to my husband to remind him to pick up the girls early, and then call my assistant to let her know I’ll be running 10 minutes late for my next client meeting.Read More

Marketing Podcast with John Jantsch About Google AdWords Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is the bestRead More

I love how Tom Fishburne aka marketoonist always does a great job of showcasing marketing truths. While the focus for marketers to deliver the right message to the right audience at the right time is nothing new, it’s also safe to say that we have a lot of work to do.Read More