The holy grail of growth marketing seems to be the “aha” moment. That’s the moment, according to Appcues’ Ty Magnin, when users feel that “click” as to how your product will be valuable to them.   Related: Why Customer Engagement Is the Future of Ecommerce For Facebook, the “aha” moment occurs when new users reach sevenRead More

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Ralph Burns. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Writing ad copy for Facebook ads is really not hard. The following eight elements of persuasiveRead More

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When it’s time to choose the best settings for a Google AdWords campaign, go to the “Campaigns” tab inRead More

Back to Podcast John Jantsch: Let’s say you have this idea for a product that nobody has ever heard of before. Nobody else has created. This innovation now has blue sky opportunity for you, but at the same time, now you’ve got the immense job of educating people about anRead More

Marketing Podcast with Jonah LuptonPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonah Lupton. He is an entrepreneur, advisor, and podcaster who has started numerous companies, including his current company, SoundGuard. He and I discuss his journey of creating a product in aRead More

The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | IndieBound With referrals being the lifeblood of every business profes­sional, people often ask us what they can do to generate more referral-based clientele. WhileRead More

You follow inspirational accounts and figures on Instagram and Facebook. You enjoy their posts and find yourself motivated by them. You have given them valuable placement within your newsfeed or social feeds. Increasingly, I find myself gravitating toward content from somewhere other than my social feed — my email inbox.Read More

The secret to juggling is to always have one of your chainsaws in the air. Simple, right? You have one more chainsaw than you have hands, so don’t try and hold all three at the same time. Simply, always be throwing and catching at least one. Ready to rev upRead More

Whether it’s a customer meeting, an industry conference or an employee celebration, your business puts on its fair share of events. These events are important but also require considerable time to plan, market and execute, which limits how much effort you can devote to other tasks. It would be greatRead More

If you aren’t fully committed to building your personal brand yet, it’s time to go all-in. I’m a huge advocate when it comes to personal branding — it’s how I built my first marketing agency. I leveraged my personal brand and bootstrapped its growth, allowing me to avoid taking outRead More