Online Sales and the Importance of Branding Your Business From Day 1
It’s no secret that business online is skyrocketing. This year’s Black Friday and Cyber Monday pulled in a combined $11.6 billion dollars in online sales; that was up about 16.5 percent from last year. So, it’s safe to say that when the dust settles, many online business owners and entrepreneursRead More
4 Reasons Why It Pays to Be Your Own Product Designer
For you as a founder, your product is your baby. Even before it comes to life, you already love it and want to grow and develop it the best way possible so it becomes a success. You start preparing early to avoid any hiccups. Part of making sure it getsRead More
4 Tips for Creating Mobile-First Content That Converts
Looking to boost conversions on your website? With nearly 60% of web activity now occurring from mobile devices, you’re leaving money on the table if you don’t optimize your site for a mobile audience. What works best for your desktop visitors may fall flat with your mobile audience. As mobileRead More
10 Steps to Self-Publish Your Book Like a Bestseller
Self-published books are springing up all over the place. If you are an entrepreneur, having a book under your belt can boost your income exponentially. Books are to business in the millennium what business cards were to professionals 20 years ago. In 2015, 727,000 self-published ISBN numbers were registered, meaningRead More
Ways to Say Thanks
If you are like most business owners and entrepreneurs (and your momma raised you right) at this time of year you focus on how to thank those who do business with you all year round. Beyond gifting now in the holiday season, there are five things you can do to show yourRead More
The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One.
With only a few weeks remaining before we bid 2017 goodbye, now is the time to finalize marketing strategies for the coming year. It’s time to identify which parts of your old strategy worked and which ones you’ll need to throw out. Also, are there any new techniques to replace themRead More
Never Run Out of Content: More than 70 Places to Curate Great Content
This story originally appeared on Buffer Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. But where do you start with curation? There are many great websites on all sorts of topics. WithRead More
Building a Business Around An Unmet Need
Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episodeRead More
5 Outdated Content Marketing Tactics (And What to Do Instead)
Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. PeopleRead More
How the New Animated Smash, ‘CoCo,’ Got It Right, in Its Outreach to Latino Audiences
Another weekend, and another box office victory for Disney Pixar’s CoCo, the animated smash hit, which has earned over $108 million since its pre-Thanksgiving release. The film has drawn praise from critics and moviegoers alike, and has struck a particular chord, emotionally, with the U.S. Latino demographic market segment. Related: Marketing toRead More
