Just as the richest players in poker can still lose it all, even brands with the biggest marketing budgets can still lose millions on a bad play. Pepsi discovered that truth firsthand after running a tone-deaf YouTube ad in April featuring people marching down a city street with generic protestRead More

Lindsay Teague Moreno is an author, podcaster and business owner whose business has been known to bring in seven-figure months. In just two short years, she built a seven-figure personal income selling Young Living Essential Oils, using only social media. She did it with three little girls at home, learning byRead More

It’s almost 2018, and all the years (so far) that we’ve enjoyed web-based technology have produced an abundance of website builders available to help any of us, from aspiring entrepreneurs to passionate bloggers. Related: 50 Easy Ways to Drive Traffic to Your Website Even if you yourself don’t know anything aboutRead More

Marketing Podcast with John Jantsch About Google My Business I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service area businesses. You have to have aRead More

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound We’ve identified six proven Facebook offers that have worked across the board in multiple industries for our agency clients.Read More

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When you’re ready to import your keyword list into Google AdWords, there’s an important step to consider. Skip thisRead More

The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | IndieBound If we could impart one piece of wisdom regarding networking and getting more referrals, it would be this: Networking is about farming forRead More

This story originally appeared on Bizness Apps Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers are evolving everyRead More

There are two different types of client experiences: reactive and proactive. Reactive means you’re responding to client’s interactions with you and your business, fulfilling their expectations, wants, and needs. For the most part, this is an outdated approach to doing business and requires you to spend a lot of yourRead More

Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction. Fast forward to today and we’ve certainly learned thatRead More