Opinions expressed by Entrepreneur contributors are their own. Starting a new business is an exhilarating journey filled with opportunities and challenges. As a new business owner or startup entrepreneur, wearing multiple hats is often the norm. Among these, the role of marketing is paramount, as it lays the foundation forRead More

Welcome back to our captivating journey through the full range of emotions in B2B marketing featured in our “Feeling B2B” series with MarketingProfs. Our series has been nothing short of enlightening, featuring thought leaders like Joe Pulizzi, Pam Didner, and Ahava Leibtag. Today, we’re excited to introduce our next luminaryRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

More than 50% of B2B marketers report bigger budgets53 percent of B2B marketing managers have said that their organization’s marketing budget has been greater in 2023 than during 2022, with the most frequent budget increases coming to AI technologies, while social media marketing was seen as the most popular digitalRead More

Marketing Podcast with Lisa McCarthy In this episode of the Duct Tape Marketing Podcast, I interview Lisa McCarthy, co-founder and CEO of the Fast Forward Group. Lisa has designed a groundbreaking system that’s already changed the lives of over 100,000 professionals across industries, from tech giants like Google and AmazonRead More

Today I have very big news to share: TopRank Marketing has named a new President and CEO of the agency, Donna Robinson. With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures.Read More

Marketing Podcast with Eduardo Briceño In this episode of the Duct Tape Marketing Podcast, I interview Eduardo Briceño. He is a global keynote speaker and facilitator who guides many of the world’s leading companies in developing cultures of learning and high performance. Earlier in his career, he was the co-founder andRead More

Como profesional del marketing, me encanta ver a las grandes marcas liberarse de las normas corporativas y divertirse con sus estrategias. Mira, por ejemplo, a Wendy’s, que es conocida por su picante personalidad en Twitter, o a Mailchimp, que utiliza memes, discusiones empresariales y conocimientos sobre tendencias actuales en TikTok.Read More

How can marketers find joy and build greater trust in the B2B landscape of 2023? In the newest episode of our “Feeling B2B” series of expert video interviews, these questions and more are explored by Ahava Leibtag, president at Aha Media Group, who graciously took time recently to sit downRead More

Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Readwrite.com Fast forward to 2029, and 72% of the global workforce will be dominated by Millennials and Gen Z, compared to 52% in 2019. With Millennials currently wielding an impressive $2.5 trillion USD in spending power andRead More