Marketing Podcast with Angelo Ponzi In this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insights, Brand, and PlanRead More

Opinions expressed by Entrepreneur contributors are their own. After being bombarded with traditional advertising for decades, consumers today are fatigued from facing digital advertising at every turn. As a result, their behaviors and preferences have evolved. Customers today do not want advertisements forced upon them. They seek authenticity. They don’tRead More

Opinions expressed by Entrepreneur contributors are their own. Building strong business connections has always been a cornerstone of success. Creating meaningful relationships and nurturing professional bonds with a wide variety of people can unlock exciting opportunities and collaborations, driving growth, influence and impact. But as I keep telling my students,Read More

As the summer of 2023 marches ahead into autumn, so to do new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization, the industry continues to offer growth opportunities as well asRead More

Opinions expressed by Entrepreneur contributors are their own. Did you know that 90% of startups fail within their first five years? One of the key factors behind this alarming statistic is the lack of effective branding and public relations strategies. This causes startups to fall behind in credibility and recognition,Read More

Esta historia aparece en la edición impresa de julio de 2023 de Entrepreneur Estados Unidos. ¡Suscríbete! “ P: La gente me dice que publique regularmente en LinkedIn, pero parece que nadie me lee. ¿Debería simplemente renunciar? — Derek, Austin, Estados Unidos Este artículo podría ser un fracaso. Es posible queRead More

There’s a constant, niggling question that haunts every small business owner: “Am I doing enough in my business?” This is often followed by: “Is my marketing strategy hitting the mark?” If you’ve found yourself pondering these questions, you’re not alone. The complexity of marketing today often leaves us wondering ifRead More

Opinions expressed by Entrepreneur contributors are their own. Your brand is not your baby. Okay, it kind of is your baby — in how you nourish it, support it, invest in it and stick with it on both good and bad days. But what I mean is, you don’t necessarilyRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Welcome back to our new series, “Feeling B2B,” where we journey into the heart of the B2B marketing landscape. In our debut installment we took a look at unconventional B2B marketing experiences with Joe Pulizzi of The Tilt, and we’re thrilled to present the next chapter of “Feeling B2B” featuringRead More