Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast, I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder ofRead More

Opinions expressed by Entrepreneur contributors are their own. We’re all being asked to deliver bigger, better results with less investment. A friend of mine who’s a marketing leader at a B2B fintech told me last week that her company slashed her budget by 40% — but kept targets the same.Read More

In the words of hip-hop icon Drake, “If you are reading this, it’s too late.” A year after a Yankees fan inspired shock and awe (and gag reflexes) by using a hollowed-out hot dog as a straw for his ballpark beer, Oscar Mayer is swinging for the fences by offeringRead More

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are always on the hunt for effective lead-generation methods and ways to foster meaningful business relationships. One platform consistently rises to the challenge: LinkedIn. With its vast network of over 750 million professionals around the globe, LinkedIn has transformed networking forRead More

Why personalize B2B content? If your solution is the best fit for a particular problem, why not just list your features and benefits and let your product sell itself? That’s the kind of thinking that dominated B2B marketing for decades. But in the age of distraction, we need to embraceRead More

Opinions expressed by Entrepreneur contributors are their own. Are you seeking to foster growth and achieve better results for your business this year? In a world where customer expectations are rapidly evolving, the importance of creating a customer-centric culture cannot be overstated. One of the most effective strategies in thisRead More

Opinions expressed by Entrepreneur contributors are their own. There’s little doubt about what brand reputation means to your business and your bottom line. In fact, how people size up your image and, ultimately, connect with your brand, whether online or in-person, is more important than ever. It often takes yearsRead More

Here’s one way to lock in your reputation as the gold standard…To ring in its 75th year in business, Rhodes built 75 of its MK8/75AE limited-edition electric pianos adorned with gold-plated controllers. The line marries the classic look of their signature pianos with a special dark matte finish, high-tech internalRead More

Opinions expressed by Entrepreneur contributors are their own. Pick up any guide to brand messaging, digital or analog, small-business-focused or addressed to multinational conglomerates, and you can be sure to find reminders to be consistent. Consistency and clarity are the keys to effective brand messaging, But is brand messaging anRead More

Have you ever felt as though managing a business is a perpetual climb, constantly battling with overwhelm? If you answered yes, rest assured, you are not alone. The entrepreneurial journey often feels like juggling a sea of ever-increasing tasks – from managing customer expectations to dealing with staff, finances, andRead More