Opinions expressed by Entrepreneur contributors are their own. As a young marketing coach who earned over six figures online by the time I was 24, my success story would not have been possible without these crucial lessons. My journey has taught me to balance ambitious vision with practical execution, theRead More

The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness. Whether on an app on your mobile phone or in pop-up museums in your city, the influence of Barbie can be seen seemingly everywhere! Undoubtedly, the marketing team behind the movie has doneRead More

Marketing Podcast with Mike Volkin In this episode of the Duct Tape Marketing Podcast, I interview Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. AsRead More

Opinions expressed by Entrepreneur contributors are their own. With over 15 years of experience in the social media industry, I’ve come to think of optimizing your online presence as solving a Rubik’s Cube. When I first started out in 2010, working with mentors like internet marketing guru Neil Patel, theRead More

Opinions expressed by Entrepreneur contributors are their own. As a longtime digital marketer, I’ve seen firsthand just how quickly the marketing and advertising landscape has changed over the past two decades. At the beginning of my career, the only “influencers” available for hire were celebrities in radio, print or televisionRead More

Opinions expressed by Entrepreneur contributors are their own. A strong brand name is the hallmark of your company. It evokes positive emotional connections with your audience and conveys character attributes such as authenticity, trustworthiness, or innovation – all essential qualities for building a solid reputation in today’s competitive market. NamingRead More

Opinions expressed by Entrepreneur contributors are their own. In the U.S., many equate sailing with wealth, weather, and whiteness. Because of this perception, some see the sport as a niche. But Sail Grand Prix chief content officer Melissa Lawton has a different perspective. “Every country has a product that isRead More

Sales growth is down for B2B products. Ad spending is up. Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. The going is getting tough, so marketers are getting going. Here’s an overview of recent data highlighting theRead More

La capacidad para cuantificar la efectividad de las campañas y estrategias de marketing ya no es un lujo; es un imperativo estratégico que separa a los negocios prósperos de aquellos que apenas mantienen el ritmo. Este artículo resalta la importancia de medir el retorno de inversión (ROI) del marketing yRead More

Opinions expressed by Entrepreneur contributors are their own. Reclaiming lost links — such an interesting phrase that tends to be ignored by people who should actually give it a chance. It’s possible that broken links are to blame for the drop in search rankings your website has experienced recently. ItRead More