Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Under30CEO.com In the business world, having a consistent brand identity can set your enterprise apart from the competition. However, many companies grapple with a chaotic brand image that leaves customers unsure of their core identity. By finallyRead More

Opinions expressed by Entrepreneur contributors are their own. With more than seven years of experience as an Amazon consultant, I’ve witnessed firsthand the transformative power of the Amazon Brand Storefront for countless businesses. According to Amazon, Brand Storefronts that were updated within the past 90 days saw 35% higher attributedRead More

Marketing Podcast with Carol Roth In this episode of the Duct Tape Marketing Podcast, I interview Carol Roth. She is a “recovering” investment banker; entrepreneur; speaker; economic, business, and financial commentator; content developer; and a New York Times bestselling author.  Her latest book You Will Own Nothing: Your War with aRead More

Opinions expressed by Entrepreneur contributors are their own. From sports streaming and YouTube video series to satellite radio and podcasting, the media industry now offers a vast and exciting landscape for entrepreneurs aiming to make a mark. And with the meteoric rise of digital platforms, content consumption is at anRead More

Opinions expressed by Entrepreneur contributors are their own. For centuries, businesses have used different methods of communication to connect with potential customers. Social media platforms are among the latest options that companies have to connect to their target audiences. Having been around for less than or just about two decades,Read More

Opinions expressed by Entrepreneur contributors are their own. Venturing into the unknown can be difficult, but for business owners, taking a risk to try something new can pay off big time. Wade Dickinson, owner of Heirloom Engravers, had found great success as an engraver, with the endorsement of Tiffany’s andRead More

Opinions expressed by Entrepreneur contributors are their own. Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you target specific consumers and track effectiveness while youRead More

Marketing Podcast with Dr. Hitendra Wadhwa In this episode of the Duct Tape Marketing Podcast, I interview Dr. Hitendra Wadhwa. He is a professor at Columbia Business School and Founder of the Mentora Institute. He has coached dozens of Fortune 100 C-suite executives and taught 10,000+ MBAs and Executives. HisRead More

Opinions expressed by Entrepreneur contributors are their own. In the world of social media marketing, user-generated content and influencer collaborations are known tools to boost brand promotion organically. They hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth. However, while theseRead More

Burger King has been on a mission to bring more customers through the door and have a bite to eat, but it’s been an uphill battle. Last year, the brand announced its plans to revamp the business with a $400 million investment, with $250 million to be spent improving restaurantsRead More