Opinions expressed by Entrepreneur contributors are their own. A study by Nobel Prize-winning psychologist Daniel Kahneman showed that most decisions are based 90% on emotion and only 10% on logic. However, when companies promote their products and services, the message almost always focuses on logic, highlighting generic features, benefits andRead More

If our connections are truly the soul of B2B marketing, how can we ensure that we’re doing the best we can to nurture our existing network while simultaneously seeking out and building the right new business relationships? In 2023 we have more opportunities than ever to reach out and initiateRead More

Opinions expressed by Entrepreneur contributors are their own. So, you want to make money with your email list. Who could blame you? Email marketing is hard work, but it also yields results. At its most productive, email has an ROI of $45 to the dollar, which makes it one ofRead More

Opinions expressed by Entrepreneur contributors are their own. For any entrepreneur, establishing a strong presence in the media is crucial for brand growth and success. Getting featured in prominent publications helps create buzz around your brand and can significantly boost your company’s visibility, credibility and customer base. However, securing mediaRead More

Opinions expressed by Entrepreneur contributors are their own. With Amazon marketing being more competitive than ever, it can be difficult to cut through the noise. There’s lots of information out there, and it’s hard to know what works without making Amazon beginner mistakes. Luckily, as an Amazon Consultant with overRead More

El marketing digital en 2023 es como navegar por aguas desconocidas. Con el gasto mundial en publicidad digital proyectado para alcanzar los $626,000 millones de dólares para fin de año, destacar entre tanto ruido y causar un impacto resulta más crucial que nunca. ¿El truco? No se trata de cuántoRead More

Opinions expressed by Entrepreneur contributors are their own. Terms like “user-friendly,” “consumer-first” and “customer-centric” have become buzzwords across industries in recent years. From pharma to fashion, today’s great brand leaders all understand that taking an audience-first approach to developing and selling products and services is critical to their company’s success.Read More

Luke Lintz, the 23-year-old co-founder and CEO of Puerto Rico-based public relations firm HighKey Enterprises, says he knows what hard work looks like because he’s been working side gigs since he was in seventh grade. Over the course of middle and high school, Lintz babysat, worked at an organic foodRead More

Opinions expressed by Entrepreneur contributors are their own. Sara Kear, Chief Marketing Officer at Condado Tacos, has embraced the power of social media as a game-changing business tool. The CMO and team have strategically mapped out Condado Taco‘s web presence, understanding the unique expectations of consumers for each channel. “WeRead More

Opinions expressed by Entrepreneur contributors are their own. This story originally appeared onUnder30CEO.com. For more than a decade, search engine optimization (SEO) has been hailed by many as the most effective digital marketing strategy out there. This claim has always been debatable, but it’s even more relevant in the modernRead More