Opinions expressed by Entrepreneur contributors are their own. Digital marketing in 2023 is like navigating through uncharted waters. With global digital ad spending projected to reach $626 billion by year’s end, cutting through the noise and making an impact is more crucial than ever. The catch? It’s not about whatRead More

Opinions expressed by Entrepreneur contributors are their own. ChatGPT is a game-changer for marketers, particularly those working in digital PR. This innovative language model, created by OpenAI, has completely transformed the way I approach my work. As someone with years of experience in the industry, I can confidently say thatRead More

Opinions expressed by Entrepreneur contributors are their own. While many are fleeing from artificial intelligence tools like ChatGPT, saying it’s the doom of our existence and will steal jobs, the wise are embracing it. This sentiment is especially true for digital marketers and blog writers. Blogs are a crucial partRead More

What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Generative AI’s meteoric rise has left nary a sector of society unaffected by the technology’s touch,Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Do you want to be a Walmart? No, I’m not talking about turning your small venture into a multinational retail corporation overnight. I’m referring to the way you position your business in terms of pricing and the pitfalls that come with competing on price alone.  While Walmart’s low-price leadership modelRead More

Opinions expressed by Entrepreneur contributors are their own. “I don’t need a personal branding agency. My marketing team will work on my personal brand.” I have heard this statement from so many CEOs, that it is time to share my thoughts. At the risk of hurting feelings, please allow meRead More

Opinions expressed by Entrepreneur contributors are their own. In November 2022, Adam Mosseri, Head of Instagram, received a late-night call from Mark Zuckerberg, CEO of Meta (Instagram’s parent company), while on a family vacation in Italy to discuss a plan to build the “Twitter-killer.” A month after Elon Musk’s tumultuousRead More

Opinions expressed by Entrepreneur contributors are their own. Over the past few years, content marketing has become both a buzzword and a bonafide strategy for brands to establish credibility with their audiences. However, not every piece of content a brand shares has the same impact. Content pieces that make aRead More

Opinions expressed by Entrepreneur contributors are their own. Welcome to the new, new thing. Some say it’s the new television or radio. Some say it is the new out-of-home experience. Others call it the new way to experience a brand. There is certainly no shortage of steroid-injected, turbo-charged descriptions forRead More