How AI Can Bring New Creativity and Profitability to Your Business

Opinions expressed by Entrepreneur contributors are their own. Contrary to prevailing storytelling that it just arrived in the waning months of 2022, artificial intelligence has been around for decades. I won’t bore you with the entire history (though it’s summarized well in this article); suffice it to say that itRead More

Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets

B2B Buyers More Thoroughly Evaluating PurchasesWhen it comes to the new processes that B2B buyers have added for purchase decisions, some 38 percent have said they are conducting more rigorous analysis of return-on-investment (ROI), with 31 percent noting that they are taking more time researching buying decisions, and 24 percentRead More

7 Strategies for Being Proactive (Instead of Reactive) in Shaping PR Narratives

Opinions expressed by Entrepreneur contributors are their own. The world we live in is a constant dance of change and adaptation, and no industry knows this better than public relations (PR). But in an era where information moves at the speed of light, PR professionals cannot simply react; they mustRead More

No hagas estas 3 cosas en LinkedIn. Los reclutadores las notarán a kilómetros de distancia

Es muy probable que quien te dé tu próximo trabajo revise tu perfil de LinkedIn. Es la primera parada en cualquier proceso de reclutamiento y seguramente aparecerá en los resultados de búsqueda cuando alguien ingrese tu nombre en Google. Una forma más sombría de pensar en esto es: aquellos queRead More

How These Two Rockstars Rocked The Skincare Industry

If the only thing holding you back from capitalizing on your great ideas is fear of rejection or a lack of industry knowledge, then you’ll want to hear what the co-founders of Mother Science have to say. They took massive risks, and it paid off. If you’re a subscriber, keepRead More

Entrepreneur+ Subscribers-Only Call | August 10: Discover How These Two Rockstars Rocked The Skincare Industry

If you are looking to build a successful business with a strong brand, then join our next Entrepreneur+ Subscribers-Only Call on Thursday, August 10 at 3 PM ET with famous musicians (one from the rock band Incubus) Mike Einziger & Ann Marie Simpson-Einziger. Mike & Ann Marie will share whatRead More

3 Reasons to Choose Real-Life Human Models Over AI for Your Next Campaign

Opinions expressed by Entrepreneur contributors are their own. Models are essential — having worked in the fashion industry, I know it’s a cutthroat sector of work. Most importantly, I understand the importance of humanizing a brand using real people. Authenticity was always critical to the success of both models andRead More

Don’t Do These 3 Things on LinkedIn. Recruiters Will ‘Spot Them From a Mile Off.’

Opinions expressed by Entrepreneur contributors are their own. In all likelihood, whoever gives you your next job will look at your LinkedIn profile. It’s the first stop on any recruitment train, and it’s sure to show up in the search results when someone plugs your name into Google. A moreRead More

Maximizing Your Marketing Impact With Fractional CMOs

Marketing Podcast with JP Maroney In this episode of the Duct Tape Marketing Podcast, I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three decades of entrepreneurial experience. He is known for his strategic prowess, serving powerhouse clients like Wells Fargo and Century21, as wellRead More

3 Insights About Sales Teams and Buyers That Will Help Your Content Break Through

Opinions expressed by Entrepreneur contributors are their own. You probably don’t need me to tell you that right now is a tough time to break through to prospects. Buyers are less inclined to make purchases amid the uncertain economy, their teams have been streamlined, and they’re being forced to workRead More