3 Ways Leaders Can Use Data to Grow in Shrinking Economies
Opinions expressed by Entrepreneur contributors are their own. According to the International Monetary Fund, advanced economies will see an especially pronounced growth slowdown, from 2.7% in 2022 to 1.3% in 2023. Tech leaders are facing economic headwinds, yet encounter continuous pressure to maintain aggressive revenue growth in an increasingly competitiveRead More
Barbie, la película, es una máquina publicitaria: así es como Barbie y otras 4 superproducciones dominaron el arte del marketing
Barbie, la icónica muñeca que ha conquistado los corazones de millones en todo el mundo durante más de seis décadas, fue creada por la empresaria y cofundadora de Mattel, Ruth Handler. La idea de Barbie surgió mientras Ruth observaba el modo en que su hija disfrutaba jugar con muñecas deRead More
What’s the Secret to Influencer Marketing for Enterprise Brands? SCALE!
As an unapologetic Star Trek nerd, I can’t think of the word “enterprise” without imagining this: via GIPHY The Enterprise is a massive ship with a wealth of resources and a host of crew to make it run. It may not be as maneuverable or quick as a shuttlecraft, butRead More
Weekend Favs July 29
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More
Is Your Marketing Strategy Not Working? Make Sure You’re Not Making Any of These Mistakes.
Opinions expressed by Entrepreneur contributors are their own. This story was originally published on Under30CEO.com Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategyRead More
How ChatGPT Is Changing Digital Marketing (for Better or Worse)
Opinions expressed by Entrepreneur contributors are their own. OpenAI’s ChatGPT has taken the digital world by storm. With so many use cases and capabilities, it has — in a matter of months — become a go-to for business owners and digital marketers around the world. From content creation to streamliningRead More
Elevate B2B Marketing News Weekly Roundup: Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum
AI industry leaders create forum to regulate big machine learning modelsNext-generation AI models — increasingly called frontier AI models — will become the focus of a new industry forum that has initial members including Google, Microsoft, OpenAI, Anthropic and others, and will examine how to ensure the safe, secure, andRead More
Why Agency Owners Should Invest In Other Businesses
Marketing Podcast with Ben Young In this episode of the Duct Tape Marketing Podcast, I interview Ben Young. He is the founder of Nudge, an analytics company, that was a commercialized product from his agency. Nudge helps you measure the performance of your digital properties through the lens of what peopleRead More
A Comprehensive Marketing Gap Analysis for Effective Strategies
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about a new tool that we’ve created, the marketing gap analysis. This guide will help you understand the complex world of marketing and create a roadmap forRead More
‘Barbie’ Was a Publicity Machine — Here’s How Barbie and 4 Other Blockbusters Mastered the Art of Marketing
Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll that has captured the hearts of millions worldwide for over six decades, was created by businesswoman Ruth Handler, the co-founder of Mattel. Barbie was inspired by Ruth’s observation that her daughter enjoyed playing with paper dolls representing adultRead More