Opinions expressed by Entrepreneur contributors are their own. These days, when prospective homebuyers or sellers need the expertise of a realtor or agent, they often head straight to Google. And if your agency isn’t popping up in those first-page results, you might find it challenging to earn new clients andRead More

Opinions expressed by Entrepreneur contributors are their own. Many business owners have heard of brand storytelling, but they don’t know the importance of it or how to do it effectively. According to research by Headstream, 55% of consumers are more willing to buy from a brand if they connect withRead More

Sixty-two percent of Americans drink coffee every day, according to the National Coffee Association — but that doesn’t mean any old cup of joe will suffice. Kraft Heinz, which owns the 131-year-old coffee brand Maxwell House, knows that all too well. And it hopes to recapture consumers’ attention with Maxwell’sRead More

Sustainability initiatives are good practice and something we urgently need to save our planet. But are they also good marketing? Yes. I write a newsletter called Ariyh, short for Academic Research In Your Hands (find it at ariyh.com), where I summarize the latest scientific research in marketing and sales. AndRead More

I was 22, a year out of college, and finding my footing as a marketing writer. My whole career – my whole life! – lay before me. And then (according to my parents) I ran away to join the circus. In reality, I joined a performance troupe at the localRead More

Como emprendedor con varias décadas de experiencia en diversos sectores, incluyendo marketing, finanzas y tecnología, he pasado la mayor parte de mi carrera creando empresas sin la ayuda de tecnologías de inteligencia artificial (IA). Aunque ciertamente conté con la valiosa ayuda de amigos, redes de networking y mentores, no puedoRead More

El cambio de marca o rebranding es una estrategia de marketing esencial que las empresas suelen emprender para revitalizar su imagen, mantenerse relevantes o ampliar su base de clientes. Cuando se ejecuta con éxito, el rebranding puede dar nueva vida a una empresa y fortalecer su posición en el mercado.Read More

Opinions expressed by Entrepreneur contributors are their own. For more than a decade, July has served as Independent Retailer Month, a time to celebrate the strides independent retailers make in their local communities. This year, there is much to celebrate. For every $100 spent at an independent retailer, at leastRead More

Opinions expressed by Entrepreneur contributors are their own. This story was originally published on Under30CEO.com In the ever-evolving world of digital marketing, explainer videos have become a valuable tool for simplifying complex ideas. Compelling narratives are at the core of successful explainer videos. Storyboarding can help marketers create videos fasterRead More

Opinions expressed by Entrepreneur contributors are their own. Rebranding is an essential marketing strategy businesses often undertake to revitalize their image, stay relevant or expand their customer base. When executed successfully, rebrands can breathe new life into a company and strengthen its position in the market. On Sunday, July 23,Read More