The Duct Tape Marketing Podcast with Margie Warrell
In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Margie Warrell, bestselling author, leadership coach, and global authority on courage and risk-taking. We unpacked the core ideas from her latest book The Courage Gap: Five Steps to Braver Action—a must-read for anyone navigating the often uncomfortable decisions that come with running a business.
From Fortune 500 boardrooms to small consulting firms, Margie has helped leaders overcome fear, self-doubt, and the imposter syndrome that hold them back from realizing their full potential. Our conversation explored the emotional triggers that prevent entrepreneurs from raising their rates, making bold decisions, or having tough conversations. Her advice? Business courage isn’t about fearlessness—it’s about action in the presence of fear. Whether you’re a solo entrepreneur or leading a team, closing the courage gap could be the difference between surviving and thriving.
Dr. Margie Warrell’s insights offer an actionable framework for overcoming fear, boosting your entrepreneur mindset, and leading with integrity. Bridging the courage gap could be your most powerful strategy for small business growth.
Key Takeaways:
- The Courage Gap Is Real: The space between what you know you should do and what you actually do is often filled with fear and hesitation—not a lack of knowledge.
- Bravery in Leadership Starts Small: Margie emphasizes that courage is like a muscle. Daily habits like journaling, exercising, and intentional pauses help strengthen it.
- Pause or Procrastination?: Learn to distinguish between a strategic pause and fear-based delay. Clarity leads to action.
- Imposter Syndrome Affects Everyone: While female entrepreneurs often face a unique set of challenges, courage gaps affect all leaders—especially when it comes to pricing strategy and self-worth.
- Raise Your Rates With Confidence: Stop questioning your value. Consider what your service is worth to them, not just what you feel comfortable charging.
- Move Through the Unknown: Waiting for certainty leads to stagnation. Small, courageous steps build momentum and inform your next best move.
Chapters:
- [00:09] Introduction to Margie Warrell
- [01:01] What is the Courage Gap?
- [02:57] The Difference Between Fear-based and Strategic Pausing
- [05:06] What Role Does Imposter Sydrone Play?
- [09:48] Finding the Courage to Charge Your Worth
- [12:15] Habits to Build Courage
- [14:35] Dealing with Fear of Rejection
- [17:10] Being Couragous Through the Unknown
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