Try this right now. Open ChatGPT, Perplexity, or Claude. Type three questions your best customer would ask before hiring someone like you. Does your business show up? I’ve run this test with dozens of small business owners in the last year. Most of them disappear completely. Some show up butRead More

I’ve given this diagnosis so many times it has a name: Random Acts of Marketing.SEO aimed at one audience. Paid ads targeting another. The website describes the business differently than the founder does in a sales call. The content sounds like it came from a different company than the pitchRead More

Catch the Full Episode: Overview Most business owners are not failing because they lack ambition. They are failing because the daily practices that drive performance quietly erode under pressure, and nobody notices until the stall is already underway. In this episode of the Duct Tape Marketing Podcast, John Jantsch sitsRead More

Catch the Full Episode Overview Scaling too fast kills companies. So does scaling too slow. But most business owners never stop to ask whether they have actually earned the right to scale at all. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Mark Roberge,Read More

Most founders come to a marketing conversation with a tactic already in mind. Better website. More leads. A LinkedIn strategy. Maybe an AI tool that’ll finally make content easy. The tactic changes. The assumption underneath it doesn’t: the marketing needs to change. After 20 years doing this work with smallRead More

Catch the full episode: Overview Most companies hit a ceiling not because of strategy or market conditions, but because the leader is still trying to be the smartest person in the room. In this episode, John Jantsch sits down with Jason Wild, executive advisor and co-author of Genius at Scale,Read More

Catch the Full Episode: Overview Most agency founders think becoming CEO is the finish line. Jason Swenk says it is actually one of the traps. In this episode, John Jantsch sits down with Jason Swenk, founder of Agency Mastery and author of Operator to Owner, to walk through the fiveRead More

Featuring insights from Sara Nay, CEO of Duct Tape Marketing It starts with a sick feeling. You built your business on referrals. Good work led to good word of mouth and for years, that was enough. Then you look up and realise it has been months since a new oneRead More

Catch the Full Episode:   Overview Most small business owners are not stuck because of strategy. They are stuck because they have drifted away from a clear answer to one question: what is the point? In this episode, John Jantsch sits down with Tom Rath, bestselling author of StrengthsFinder 2.0Read More

Catch the Full Episode: Overview Most small business owners are sitting on one of the most powerful marketing channels available and never use it. In this episode, John Jantsch welcomes back Jess Ekstrom, founder of Mic Drop Workshop, to make the case that speaking from a stage is not aRead More