Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 percent of U.S. LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the endRead More

Marketing Podcast with Becky Robinson In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers,Read More

Opinions expressed by Entrepreneur contributors are their own. In 2023, the SEO landscape is only becoming more competitive — especially given the prevalence of AI technologies and non-human-created content. To get a leg up on your AI-powered competition, I recommend doing everything you can to leverage SEO performance boosts. OneRead More

Lo siguiente es un extracto de ‘The Ultimate Guide to Instagram for Business’, 2da edición, de Kim Walsh Phillips, a la venta en inglés. Tengo un secreto que me gustaría compartir contigo: tú y yo fuimos creados con un propósito. El miedo a lo que los demás pensarán es soloRead More

Opinions expressed by Entrepreneur contributors are their own. While Prime Day has become a staple for bringing masses of customers to Amazon for fantastic deals, Amazon sellers know that translates to more competition for them to get their deals found. That means, having your Prime Day deals featured on Amazon’sRead More

Marketing Podcast with Josh Bernoff In this episode of the Duct Tape Marketing Podcast, I interview Josh Bernoff. He is the bestselling author or ghostwriter of eight business books and contributed to 50 book projects that have generated over $20 million for their authors. Josh was formerly Senior Vice President, IdeaRead More

Opinions expressed by Entrepreneur contributors are their own. When I walk around shopping in Salt Lake City, Utah, I see a few interesting sights — Cotopaxi, Thread Wallets and Kizik. Physical, brick-and-mortar retail locations for what started as local, direct-to-consumer (DTC) online retailers. When the “retail apocalypse” was on theRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. One of the most effective methods of persuasion and convincing people is storytelling. Rather than reciting hard facts and statistics, a story that resonates with us humans is the strongest tool oneRead More

It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.” Amusingly, Godin had not actually heard of the term “content marketing” back in 2008 according to Joe Pulizzi, who shared the experience of participating in a teleseminar for the reputed author’s book tour.Read More

Opinions expressed by Entrepreneur contributors are their own. We’ve come a long way from the negative and misleading image of rewards programs only being for low-income consumers. I know millionaire investors who make sure they use their air miles and take advantage of the punch cards and point systems atRead More