Opinions expressed by Entrepreneur contributors are their own. Startups and small businesses know that creating effective PR and marketing strategies can be challenging, especially when working with limited budgets. Traditional advertising can be expensive, and reaching new customers through social media can take time and effort. However, there is aRead More

Opinions expressed by Entrepreneur contributors are their own. The best way to pass safely through a storm is often by being prepared before it hits. In the case of ecommerce startups, that means bracing for rising advertising costs, inventory delays and expensive capital. Jamie Dimon, the CEO of JPMorgan &Read More

More pressure on B2B marketers to prove ROI41 percent of U.S. and U.K. B2B marketers have said that they have faced increased pressure to prove return on investment (ROI), with some 86 percent also having said that intent data turns marketing qualified leads (MQL) into sales accepted leads (SAL) —Read More

More pressure on B2B marketers to prove ROI41 percent of U.S. and U.K. B2B marketers have said that they have faced increased pressure to prove return on investment (ROI), with some 86 percent also having said that intent data turns marketing qualified leads (MQL) into sales accepted leads (SAL) —Read More

Marketing Podcast with Mark Mears <img loading="lazy" decoding="async" width="300" height="300" class="alignleft wp-image-71296 size-medium" src="https://149781471.v2.pressablecdn.com/wp-content/uploads/2023/05/Blog-DTM-Podcast-Graphics-–-New-300×300.png" alt="In this episode of the Duct Tape Marketing Podcast, I interview Mark Mears. He’s a Best Selling author, keynote speaker, and consultant. Serves as Chief Growth Officer for LEAF Growth Ventures, LLC; a consulting firm inspiring individuals, teams,Read More

Opinions expressed by Entrepreneur contributors are their own. By 2025, more than 4.5 billion people worldwide will have at least one email address. Email is a profitable marketing channel because it provides a direct and personal line of communication with prospects. But it only works if your emails land inRead More

Opinions expressed by Entrepreneur contributors are their own. Open AI’s ChatGPT has created a buzz about the current “AI Revolution,” but it isn’t a revolution for everyone. This is a time of innovators slowly handing off AI applications to early adopters. The early majority is still waiting on the sidelines,Read More

Opinions expressed by Entrepreneur contributors are their own. Thought leadership has proven to be an essential ingredient in establishing authority, building trust and driving innovation in today’s competitive market. In fact, a poll by Marketing Insider Group showed that 71% of marketers have benefitted from thought leadership via increased websiteRead More

What are some of this year’s key events, conferences and trade shows — whether in-person, virtual, or hybrid — where B2B marketers can learn the latest from leading marketing industry speakers? There are plenty to choose from, and to help you sort out the many B2B marketing conference options availableRead More

Opinions expressed by Entrepreneur contributors are their own. So you want to increase brand awareness, be featured in the media and become a household name? It’s time to hire a PR team. But just like with everything else, all PR firms are not created equal. Too many PR firms wantRead More