The World is Changing and Your Brand is Dying. Here’s How to Create and Champion An Evolving Brand

Opinions expressed by Entrepreneur contributors are their own. The world is changing in a big way. From a global pandemic that altered the course of work in one weekend to significant calls for political and societal change. For brands, if you’re not keeping up, you may be dying. Your brandRead More

Escritora finge suicidio y vuelve dos años después. ¿Fue todo una estrategia de marketing?

¿Qué tal esto para una vuelta de tuerca en un libro? En 2020 la hija de la autora de libros románticos, Susan Meachen, anunció en Facebook que su madre se había suicidado. Meachen fue una admirada autora en la comunidad de libros románticos independientes y los pensamiento y oraciones seRead More

Networking 101 For Introverts: Tips and Tricks to Help You Confidently Connect With Others

Opinions expressed by Entrepreneur contributors are their own. Have you heard about the simple one-question test to reveal if you are an introvert or extrovert? The question is: Do you recharge your personal battery by yourself or among a group of people? If the answer is by yourself, then youRead More

Ad Banaoge, Trend Karayenge: the Magic Of Moment Marketing

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. If you are a social media user, you love memes. In the search and thirst for content, chances are you savor every bit of creative marketing and advertising that notable companies andRead More

Five Tactics That Can Give Your PR A Boost In 2023

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Wrapping up on 2022 and looking ahead to 2023, it’s highly likely that you’ll now be assessing your marketing and public relations (PR) activities and crafting new plans and strategies basedRead More

Author Fakes Suicide And Returns Two Years Later. Was It All a Marketing Ploy?

How’s this for a plot twist? In 2020, romance book author Susan Meachen’s daughter announced on Facebook that her mom had committed suicide. Meachen was much admired in the indie romance book community, and the thoughts and prayers poured in. Meachen published ten romance novels. Her “final” book, Love ToRead More

5 Ways to Acquire Your First 100 Customers for a Fintech Product

Opinions expressed by Entrepreneur contributors are their own. In 2008, Kevin Kelly, the founding editor of Wired, proposed the 1,000 True Fans theory. Attract a thousand loyal fans to your Fintech startup or any other business – and you’ll make money. However, this might seem unrealistic for a Fintech startup.Read More

How to Use SWOT Analysis to Strengthen Your Marketing Strategy

Opinions expressed by Entrepreneur contributors are their own. SWOT Analysis assesses and analyzes several aspects of your business to create an effective business plan and marketing strategy. The SWOT Analysis is a powerful tool for evaluating your marketing efforts to create a more robust and pervasive marketing campaign. SWOT isRead More

Grow Your Business Faster Through Experimentation

Marketing Podcast with Andrew Warden In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush – an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one. Key Takeaway: A crucial component of growthRead More

Why Influencers Are Out and Ambassadors Are In — And How They Can Help Your Business Grow

Opinions expressed by Entrepreneur contributors are their own. Over the past two decades, social media has become the number one way to grow any business or brand. Whether through acquisition, organic growth or a viral hit, it has become where we consume content and where companies can directly connect withRead More