About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

Opinions expressed by Entrepreneur contributors are their own. Writing a book is no easy task. After all of the hours you’ve poured into your manuscript, you want to ensure that your proposal stands out — after all, literary agents receive hundreds of pitches a week. So how do you secureRead More

Opinions expressed by Entrepreneur contributors are their own. Whether you’re a content writer, copywriter or journalist, pitching is the first step to getting published. Unfortunately, it’s also one of the most nerve-racking aspects of writing. But, if you want to make a living at it, it’s something you’ll have toRead More

The pandemic has ushered in a new digital-first era for B2B brands, complete with an ever-deeper and more complex ocean of digital assets — but how can today’s organizations and marketing teams keep track of this influx of online content? Before the pandemic, digital asset management systems — DAM forRead More

Opinions expressed by Entrepreneur contributors are their own. Blockchain and cryptocurrency have become buzzwords far beyond the worlds of digital marketing and technology. Experts predict the blockchain market will grow to nearly $40 million by 2025. But while crypto-related buzzwords have become impossible to avoid daily, not everyone is fullyRead More

Opinions expressed by Entrepreneur contributors are their own. When a business fails to take off, don’t be so quick to blame the marketing. You need to understand that marketing is not a magic pill that will fix all your business woes. While it may be true that your marketing campaignsRead More

Opinions expressed by Entrepreneur contributors are their own. All marketing elicits emotion either consciously or unconsciously. Neuromarketing is the science of leveraging those emotions to achieve the maximum possible results in marketing campaigns. Let’s take Frito-Lay, for example. In 2009, they used neuromarketing to discover women’s feelings about snacking andRead More

Opinions expressed by Entrepreneur contributors are their own. Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to? One of the best ways to understand your range of customers is by creating buyer personas. A buyerRead More

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur or business owner, it’s easy to think your marketing salvation lies in the next quick tip or hack. You think to yourself, “If I just have the right tool, script or template, I can start winning.” But in reality,Read More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing is an essential component of any online business. But it’s alsoRead More