3 Myths About PR in Asia Debunked

Opinions expressed by Entrepreneur contributors are their own. As Asia‘s focus switches to building for a world after coronavirus — border reopening, consumption rebound, accelerating digitalization and booming startup scene, it makes the region an exciting one to watch with opportunities for business to match. In the face of global economicRead More

Understanding the Power of Design and Branding

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple. Design encompasses more than a company logo, and branding stretches beyond design elements. However, without design, it is highlyRead More

Episodic Expansion: How to Optimize B2B Experiences by Expanding Your Podcast to Full-On Video

Podcasts have been having their 15 minutes of fame for nearly a decade now. For marketers, we’ve seen podcasts go from off the radar, to a wide open new channel, to an established, even crowded, medium. It’s true that it’s harder to build a subscriber base now than it wasRead More

3 Tips For Heating Up Cold Calls

Opinions expressed by Entrepreneur contributors are their own. Be honest: Do you really enjoy cold calls? Personally, I don’t and never have. Early in my real estate career, I studied all the tips for cold calling — do your research, create a script, rehearse, be confident, assume the sale, yadaRead More

Memorial Day Is a Time for Remembrance, So What’s With All the Mattress Sales?

Memorial Day was first widely observed on May 30, 1868 to mourn and honor the soldiers who lost their lives during the Civil War. Following United States involvement in World War I and World War II, the holiday became the generalized day of remembrance we know today, honoring those whoRead More

Next Best Actions, Offers and Products. Is Next Best Experience the Future?

Opinions expressed by Entrepreneur contributors are their own. It happens all the time. Your favorite grocery store rearranges items so now your morning cereal is right there where you can reach. You get a promotion email. Amazon recommends three items you could potentially buy. These are all examples of companiesRead More

Weekend Favs May 21

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Why Developers Need a Contextual Framework to Truly Understand Their Users

Opinions expressed by Entrepreneur contributors are their own. An aspect of UI/UX design that many developers have firmly internalized is the fluidity of design and development trends and their ability to shift and change throughout time. Always at the cusp of something new, something more innovative and something much moreRead More

Your Brand Can Become Part of the Metaverse. Here’s How.

Opinions expressed by Entrepreneur contributors are their own. The metaverse has become one of the most talked-about innovations since Mark Zuckerberg bet Facebook’s future on it. He went so far as to rename his company, Meta. The metaverse is the next iteration of the evolution of the internet. It’s aRead More

B2B Marketing News: B2B Data Onboarding Insight, Google’s New Ad Formats, Marketing Campaign Performance Study, & LinkedIn’s Employer Branding Guide

Google Shares Sneak Peek At New Advertising FeaturesGoogle has offered a look inside several of its new forthcoming Google Ads features, including responsive display and mobile ads that animate static imagery and better white space formatting, highlighted in a showcase of examples from firms that have tested the new tools,Read More