Opinions expressed by Entrepreneur contributors are their own. Small businesses are fueling innovation and bridging critical gaps in virtually every industry. According to Semrush, small businesses also create 1.5 million jobs and account for 64% of all new jobs in the U.S. Of course, the purpose for venturing into entrepreneurship differsRead More

Marketing Podcast with Vanessa Van Edwards In this episode of the Duct Tape Marketing Podcast, I interview Vanessa Van Edwards. Vanessa is the Lead Investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People, translated into 16 languages. More than 50 millionRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

The world doesn’t need another candle brand,” people told Abigail Cook Stone, a former art buyer for Ralph Lauren. But Cook Stone disagreed. She was an avid candle consumer, and she’d looked high and low for one that was aesthetically exciting, smelled more like vine-covered pergolas and minty cocktails thanRead More

Opinions expressed by Entrepreneur contributors are their own. Tech companies, especially those in their early stages, tend to go all-out when it comes to product development, but end up skimping on marketing elements — particularly community building. There are plenty of reasons why this may be the case, from budgeting concernsRead More

What are some of the top events — whether virtual, in-person, and hybrid — for B2B marketers to learn from this spring and beyond? To help you sort out the many B2B marketing conference options available during the rest of 2022, we’ve compiled our latest list of the top B2BRead More

Opinions expressed by Entrepreneur contributors are their own. If you’re familiar with the concept of a sales lab, chances are you might’ve heard about it in the context of a university or college. In those cases it’s usually a purely educational endeavor that helps train students in sales skills.  InRead More

Opinions expressed by Entrepreneur contributors are their own. To say that the last two years have changed the way we do business is a vast understatement. The pandemic has uprooted most facets of normalcy, from how we dine to the way our children learn. It has changed the way weRead More

Running a business is hard But with a good referral program it doesn’t have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales. But you’ve also got to think about increasing leads, and thatRead More

Did you know? 48% of B2B marketers say their top challenge with B2B marketing is a lack of a documented strategy. And no wonder: 53% of B2B marketers either do not have a strategy or it’s not documented.  (2022 State of B2B Influencer Marketing Report) While influencer marketing for B2BRead More