Opinions expressed by Entrepreneur contributors are their own. Social media is primarily a mobile device activity. For brands looking to determine the percentage of eyeballs comparing mobile to desktop, the latest statistics from StatCounter reveal the tale of the tape. Almost 55% of usage occurs on mobile vs. 42.5% onRead More

Marketing Podcast with Michael DeLon In this episode of the Duct Tape Marketing Podcast, I interview Michael DeLon. Michael is a Credibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. He’s also the author of On Marketing: The Definitive GuideRead More

Opinions expressed by Entrepreneur contributors are their own. What’s Nike’s symbol? What’s its slogan? Unless you’ve been cryogenically frozen for the past 50 years, you can probably answer both of these questions without thinking. Nike is one of the most well-recognized brands on earth — it even earned a placeRead More

Marketing Podcast with Dan Franks In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world’s largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and DirectorRead More

Opinions expressed by Entrepreneur contributors are their own. Franchise industry professionals simply love the power of data and statistics. They can often make or break a convincing argument about the validity of a particular industry, concept, market or business model ⁠— which is why it’s important to focus on franchisee referralsRead More

Opinions expressed by Entrepreneur contributors are their own. The digital ecosystem has been continually changing and expanding, particularly since the pandemic began in 2019. From the minute consumers wake up in the morning, companies are trying to sell to them.  But marketing is shifting away from salesy, static approaches and towards engaging experiencesRead More

Opinions expressed by Entrepreneur contributors are their own. While the business world has always required a certain level of adaptability from big and small businesses, it’s become increasingly important to be able to shift not only your approaches, but also your measurements of success. What could have been a huge success 10Read More

Opinions expressed by Entrepreneur contributors are their own. Anyone who has spent time around young children knows that one of their favorite words is “why.” Why is the sky blue? Why can’t I have that? Why do I have to go to school? “Why” is an important question to ask noRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

Opinions expressed by Entrepreneur contributors are their own. Over the years, many companies have rebranded themselves to find greater success with their businesses, while some have failed miserably. Whether you are rebranding or starting from a fresh piece of white paper, the most successful brands have gone “all in.” It’sRead More