Marketing Podcast with Dan Franks

In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world’s largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media.

Key Takeaway:

It seems like everyone today has a podcast. You might be wondering if it’s too late to start yours – the short answer? No. It’s not too late. The market may be more crowded than it once was, but people are still listening to podcasts at a growing rate. Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. In this episode, Dan Franks shares why podcasting isn’t dead and advice on starting your own.

Questions I ask Dan Franks:

• [1:11] Can you give me a little bit of the history behind Podcast Movement?
• [1:55] What does Podcast Movement look like today?
• [3:26] What’s been your history, and how did you get into podcasting?
• [5:12] If you were talking to someone who was thinking about starting a podcast, would you tell them now it’s too late?
• [11:31] What you’ve seen people doing to make podcast guesting just as effective as podcast hosting?
• [13:03] Have you seen any really out-of-the-box uses for being a guest on a podcast?
• [14:32] Companies today are coming up with different uses for podcasts – what kind of trends along those lines are you seeing?
• [15:56] If I’ve got my show going, how do I get more listeners?
• [18:44] What’s the best starter set up for somebody who wants to get going on a podcast?
• [20:54] What’s your current podcast setup?
• [22:52] Where can people find out more about your work?

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