10 years ago, most of us had only been using Facebook for a couple of years, we were beginning to understand Twitter , and we had barely heard that there was a photo app called Instagram . However, at that time some saw the potential of social networks , beganRead More

In 2021 B2B marketers have witnessed a continuing rise in the power of influence, expanding on the explosion of interest in the practice of B2B influencer marketing over the past several years. With more savvy practitioners than ever going all-in, B2B influencer marketing has continued to be a primary focusRead More

Opinions expressed by Entrepreneur contributors are their own. Over the past year, we’ve realized the world is not as it used to be anymore. We’ve learned that it is nearly impossible to prepare a successful campaign without using Big Data when it comes to marketing. Realizing the importance of data-drivenRead More

Opinions expressed by Entrepreneur contributors are their own. Marketing helps create your brand image, promote your service, reach potential customers, engage existing clients, boost sales and propel growth.  With tens of thousands of companies offering these services worldwide, deciding on the best agency to hire is no easy task.  ToRead More

Opinions expressed by Entrepreneur contributors are their own. Humans have a profound relationship with stories. Some stories have lasted millennia — ancient myths and archetypes repackaged as the latest superhero movie or best-selling book. Stories can help humans connect and learn in a way that no other medium can. Yet, now,Read More

Opinions expressed by Entrepreneur contributors are their own. Over the past 18 months, companies navigating the pandemic have dealt with numerous changes to seemingly every facet of work. Beyond shifts in daily routines, work lives, and social behavior, we’ve also experienced a different kind of shift: a language shift. PhrasesRead More

Opinions expressed by Entrepreneur contributors are their own. You may think I’m crazy but one of the basics I teach about digital marketing is that it’s just like dating. Actually, marketing in general is like dating, isn’t it? When you’re marketing just about anything, you don’t expect to score on theRead More

Have you ever felt that a website traps you from beginning to end, and is actually an advertisement in which, from time to time, you get rushed with that of “Buy now! Offer expires in 10 minutes! ”? Yes, it is true; it happens to me often too. Depostiphotos.com WhenRead More

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Depositphotos.com Language is a powerful tool in the construction of human relationships of all kinds, which differentiates us from other species; However, it isRead More

In HubSpot’s 2022 Marketing Industry Trends Report featuring insights from over 1,000 global marketers, influencer marketing was named the top marketing trend. What is even more promising is that content formats ideal for engaging influencers including short form video and virtual events were also in the top 5 marketing tacticsRead More